PLATINUM FITNESS SOLUTIONS - Key Persons


Cody Patrick

Job Titles:
  • Strategic Partner
Cody Patrick is a well-respected fitness professional in Miami Beach. As an entrepreneur and gym owner, Cody is constantly conceptualizing the next development in cutting edge fitness. As one of the most recognizable faces in the South Beach fitness community. Cody is actively involved in many local and national charitable organizations.

David P. Mixer

Job Titles:
  • Member of the Advisory Board
David Mixer has a long history in entrepreneurial initiatives, venture capital and private equity. David has been co-founder of several investment companies, including Colombia Capital, Runet Holdings (Russia), China Private Equity Management (China) and Middleland Capital . David has a BA from Union College and a MBA from Harvard.

Dominic Rinaldi

Job Titles:
  • Member of the Advisory Board
Dominic was In charge of Submarine Operations and Intelligence Officer, Responsible for: Fulfilled myriad roles as a subject matter expert for the Intelligence Directorate of the Commander, Contributed to the planning and support of over 75 missions vital to national security, Briefed and provided operational recommendation to the highest levels of leadership. Dominic managed top secret programs of record to include administration, indoctrinations, debriefings, training, and maintenance of security protocols.

Henry Sal Jr.

Job Titles:
  • Member of the Advisory Board
Henry Sal Jr. has provided the passion for innovation and the visionary leadership to put CSI in the ranks of the country's most prestigious organizations, earning the company recognition as an Inc.

Joan Smith - CEO, Founder

Job Titles:
  • CEO
  • Founder
  • Member of COVER GIRLS GROUP
  • Member of Miami Beach Chamber of Commerce
Joan Smith leads our firm. Joan is a world class Olympian fitness athlete, Ifbb Pro, Ex British Army, who represented the British Army in multiple sports, Life-Coach. Joan is also Fitness Model who has won awards around the globe for her fitness and physique accomplishments. Joan has served in high level leadership positions, both civilian and military. Other management experiences includes, Security and setting up company branches in other countries and managing projects. Joan Has Helped & Served Over 100,000 Women To Lose Weight All Natural & Getting them In Best Shape All Online Based Internationally With Her SHAPE-SHIFTERS COMMUNITY PROGRAM ( www.changinglives.fitness) Don't Forget To Check It Out. Joan is also A Private International Executive Protection Bodyguard, Special Operations for Diplomats, VIP's, & Celebrities. At PFS Joan oversees all aspects of the firm and works closely with each team member. During her military career Joan trained and moved troops on several tours of duty, including two tours in Afghanistan and two tours in Iraq. Her leadership, attention to detail, genuine personality, and friendly approach provides the leadership and unique culture. Joan is AN AMBASSADOR OF MIAMI RESCUE MISSION(non-profit organization, providing emergency services, recovery programs, and transitional housing to men, women , and children in Miami). Serving the homeless and needy of Miami by helping men, women, and children with meals, safe shelter, life-changing residential programs, employment, and housing resulting in transformed lives and giving them hope. Joan is also a member of COVER GIRLS GROUP: Cover Girls are mentors who give of their time (volunteer), their talent (skills and abilities) and their treasure (pledge of $10 dollars or more per month). This is all done in love to help women and children who have had some really hard knocks in life including abuse and homelessness. The goal is to see those that are mentored become successful in life. Joan has also volunteered working with multiple charity organizations overseas such as USAID (United States Agency for International Development) working with kids in need. Joan has travelled the world, and is familiar with international customs and cultures. Joan is a member of Miami Beach Chamber Of Commerce and (SFCA) Southern Florida Concierge Association .