TRUE AGENCY LIMITED - Key Persons

Cos Mingides

Job Titles:
  • Founding Partner
  • Member of the LEADERSHIP Team
Cos started his career in business development before moving into creative production and client services. He has supported the growth of several pioneering digital and mobile agencies, winning and leading production for some of the UK's leading advertising agencies, including AMV BBDO and BBH. As the agency's Head of Effectiveness, he's focused on improving business performance for our clients and driving a culture of effectiveness throughout the agency.

Richard Parsons

Job Titles:
  • Founding Partner
  • Member of the LEADERSHIP Team
Richard once turned down a copywriting job from CPB's Chuck Porter to pursue a career in strategy. He started his career at Anderson & Lembke, the world's largest B2B agency at the time and went on to become one of the early pioneers of digital marketing. He has spent over 30 years devising strategies across numerous business sectors. His proven track record of helping both blue chip and start-up companies has made him an agile creative thinker. He's our super planner across all accounts.