Persil remains the number 1 liquid detergent in GCC*, serving families in the region for years. We are constantly innovating our products to cater to the ever-changing needs of our consumers...
Society is changing, needs are changing and with them the demands on the performance of a product. Innovation and continuity are therefore the focus of the Persil brand strategy. New products have to complement the range in a meaningful way, proven products are maintained and carefully adapted to new requirements to make washing easier and thus create a better quality of life.