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The nice thing about a vinyl decal is they hold up to the weather nicely which means you end up getting a lot of "impressions" over the life of the decal. A good decal will become the "face" of your brand. Putting it on your vehicle lets you saturate a geographic area with your logo, building awareness... Prospects may not remember where they put your business card, but they won't forget a great-looking logo. If your vehicle is constantly driving through a neighborhood, they'll remember your name, and probably your phone number (provided it's an easy one to remember). Because of the high visibility your brand will get, you'll want to train your employees to act professionally while out on the road and at job sites. Remember, this is your "face." Anything they do out there reflects on you... 98% of Americans indicated they notice media targeting vehicle drivers and passengers.

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