QUAD - Key Persons
Alberto Arellano is a Spanish multidisciplinary visual artist. He's passionate about art, film and food, and has a tendency to create poetic and amazing images out of the abstract. His powerful worlds of pure aesthetics, combine his passion for cinematic storytelling with his devotion to visual arts. With a deep background in music, creative direction and stop motion, Alberto is brings a unique creative twist his videos, and is always in search of unexpected solutions to realize something original.
Caroline quickly became food photographer after she graduated from two of France's top art schools, Beaux Arts and Gobelins. She worked with French brands such as La Maison du Chocolat, Lenôtre and international clients like McDonald's as well as Michelin star chefs. Her passion for food led her to create moving images where she pays homage to her subject by imbuing it with freshness, rhythm and modernity.
Jason Lowe is a food lover.
He likes people who cook, people who eat, people who share, he likes to discover new cultures and new ingredients.
His work combines his distinctive photographic eye with his insatiable energy and an incredible appetite for gastronomy, creating films that don't just entertain, but encourage the viewer to taste, devour, smell, and savour.
Jason has directed global campaigns for brands such as Maille, Carte d'Or, McDonald's or Hellman's.
Jean-Dominique Ferrucci is a multi-facetted visual artist, director and photographer. Passionate with street-art, he has founded the Aorte Collective, dedicated to the discipline, with fellow painters and sculptors. But his expressive energy, and appetite for sensitive, formal exploration doesn't stop at the visual media : he also writes poetry, and is currently working on two feature film scripts.
Niels lives in the frisky city of Rotterdam. His life is devoted to food. Whether it's Peruvian street food, ‘whole hog' on a wood fire, helping his brother out with his food truck or savor an exquisite three star Michelin dinner. He just can't get enough.
As a former agency art director he's trained to see communication from the brand as well as the consumer point of view. He believes a good idea can only become valuable if the execution is spot on. That's why Niels is keen in creating films which feel as an exhilarating experience that reveals the true beauty of a product or brand. Whenever possible he uses non-conventional techniques, epic slow-motions, original point of views, overwhelming sound design and color grading to maximize the suspense of the film.
Niels brings food films to the next level. As he likes to say: ‘visual storytelling, out of the box and in your face!'
Toronto based director / photographer Rob Fiocca has an exceptional eye for beauty.
As one of the most sought after food and product directors/photographers, he has established himself as a well-respected artist on the leading edge of the commercial industry. As a director, Rob applies his mastery of light and texture to memorable spots for clients such as McDonald's, Kraft, Nestle and Kellogg's. His appreciation for the story of food and the poetry within the details has made this medium a natural translation of his unique vision