AILÉFANM

Our new brand is named "ailéFanM", pronounced as elephant (in French éléphant) and in French "ailé" is an adverb, which means to "have wings". Moreover, Pegasus refers to a horse with wings and the French equivalent is the word "cheval ailé". The capital letter "F, M" within ailéFanM is a reference to the designer, Mamiko Furutani. The name "ailéFan" reflects the designer's belief that the brand will fly around the world.