ASSETS LANCASTER - Key Persons


Aimee Franqui

Job Titles:
  • Director of Advancement
Aimee was born and raised in the vibrant city of Brooklyn, NY. She moved to Lititz, Pennsylvania with her husband and 3 children 12 years ago. Even though she remains a city girl at heart, she has come to enjoy the quiet moments and comforts that a small town affords. Prior to joining the ASSETS team, Aimee served at The Factory Ministries and United Way of Lancaster, growing her skills in community impact, outcome measurement, grant management, and operations. During her tenure, she witnessed the inequities and challenges faced by underrepresented individuals seeking services. This experience ignited her spark to work to provide equitable opportunities for advancement for all, a component that is integral to the work of ASSETS. Aimee holds a BA in Humanities with a minor in America Studies from New York University. She and her family attend Journey Church. In her spare time, she loves to spend time with her family, read, journal, create art, cook, and binge her favorite shows. Aimee has a heart for people and every day resolves to choose joy, be kind, and smile often.

Alex Alvarez

Job Titles:
  • Member of the Board of Directors
  • Vice President, Branch Manager of the Penn Square Office of Fulton Bank
Alex currently serves as Vice President, Branch Manager of the Penn Square office of Fulton Bank, NA. In this role, Alex is responsible for the retail and small business development, as well as the internal operations of the office. He graduated from Millersville University with a Bachelor of Science degree in Business Administration. Alex is actively involved in the community volunteering his time at Assets of Lancaster and Junior Achievement of Central Pennsylvania. Alex lives in Lancaster with his wife and daughter.

Andres Zorrilla - COO

Job Titles:
  • Director of Operations
Andres has helped people grow to their full potential through his work in education, community development, and program management. He has worked with child-laborers in Bolivia, managed an international exchange program in the United States, and led the operations of an international development agency in Honduras. His passion for people, along with his organizational skills, Spanish fluency and commitment to community development contribute to the mission of ASSETS. He ensures the organization is on target with its goals and that it continues to have a positive impact in the community.

Chelsea Christmas

Job Titles:
  • Community Engagement Coordinator

Chris Wise

Job Titles:
  • Director of Finance & Administration
  • Member of the Staff Board of Directors
Chris graduated from Carnegie Mellon University in Pittsburgh and received his Bachelor of Science degree in Electrical & Computer Engineering. In addition, he completed his Master of Healthcare Administration degree from the University of North Carolina in Chapel Hill. Throughout his career, Chris has been known for his significant community involvement and leadership. He has extensive experience that includes financial analysis and management, budgeting and cash management, human resource management, and strategic and financial planning for nonprofit, healthcare, real estate, and financial service organizations. Prior to joining ASSETS, he has worked for and volunteered with several organizations in the Lancaster community. Chris was the CFO/COO for a behavioral healthcare provider in Lancaster and Financial Director for an affordable housing developer in Lancaster. Chris grew up in Lancaster County and currently lives in Ephrata with his wife Amy. They are members of LCBC Church. His wife is currently working as an Assistant Principal and completing her Doctorate in Education. In his spare time, he enjoys spending time with family, vacationing in the Carolinas and the Caribbean, exercising, and watching sports. With a passion for serving the Lancaster community, he looks forward to working together with the ASSETS team to help small businesses and entrepreneurs to make a positive impact on our community.

Denise Reinoso Wayman

Job Titles:
  • Member of the Board of Directors
  • Credit Union Regional Operations Manager
Denise Reinoso Wayman is the Credit Union Regional Operations Manager for the Everence Federal Credit Union offices in the Lancaster, Pennsylvania, area. Denise has been with the credit union since 2002 where she has served in several roles. She has volunteered with ASSETS for many years in addition to Tenfold, Junior Achievement, and Habitat. Providing financial literacy to all ages and ethnicities has been a key passion in addition to supporting local small businesses. She and her husband, Marty, have three children and a granddaughter. They reside in Lancaster City and are active members of In the Light Ministries. Denise enjoys building relationships and creating memories through travel, experiences, and meals.

Denzel Brown

Job Titles:
  • Director of Community Lending
Denzel Brown is a Lancaster native and a graduate of McCaskey High School. He furthered his education by studying at HACC and Bloomsburg University of Pennsylvania. Prior to joining ASSETS, he worked in the banking industry at Santander Bank, BB&T, and First National Bank of PA. While there, Denzel gained experience as a lender and relationship manager and developed business relationships. Denzel believes that the most efficient way to bridge the economic gap for women and minorities is through business ownership and success achieved not only through knowledge but through business capital tailored for and accessible to those markets that find challenges going through the standard lending channels.

Dr. Francine McNairy-Nelson

Job Titles:
  • Member of the Board of Directors
  • Member of the Lancaster
As she looks back on her life, Fran McNairy-Nelson believes that she was blessed with many mentors, two of whom were her parents. While her mother had no college education, she was gifted with great intellect and wisdom and would become the first African American woman President of the Pittsburgh Public School Board and eventually a member of the Board of Trustees at the University of Pittsburgh. Fran believes that she gained her commitment to education from her mother's passion and determination. The first in her family to attend and graduate from college, Fran began her almost 40-year career in higher education at Clarion University of PA as a faculty member and psychological counselor. After nine years in that position, and also earning the Ph.D. in Communication at the University of Pittsburgh, she was appointed Dean of Academic Support Services. Six years later, she moved on to be appointed Associate Provost at West Chester University of PA. After serving West Chester for 6 years, Fran was selected as Provost and Vice President for Academic Affairs at Millersville University of PA and served in that position for 9 ½ years. For her, this was the mountain top - or so she thought until the President announced his retirement. Fran has been an active member of the Lancaster community serving on several boards at the local, state, and national levels. Some of those organizations include the Lancaster County Community Foundation; the Lancaster Chamber of Commerce and Industry; the Lancaster Theological Seminary; Highmark, Inc., Central Region Advisory Board; the Pennsylvania State Board of Education; and the Board of Directors of the John Gardner Institute for Excellence in Undergraduate Education. Fran has been the recipient of numerous awards and recognitions - two of which are most precious to her. The first is the University of Pittsburgh Legacy Laureate Designation - the University's highest alumni award. The second is the designation of the Millersville University Library as the Francine G. McNairy Library and Learning Forum. Fran and her husband, Herbert A. Nelson, live in Lititz, PA, and are both passionate about the Pittsburgh Steelers and playing golf.

Jaime Arroyo - CEO

Job Titles:
  • Chief Executive Officer
  • Member of the Staff Board of Directors
Jaime Arroyo earned his B.S in Business Administration from Millersville University and launched his career with Fulton Financial Corporation. In 2016, he completed his M.B.A at Drexel University with a concentration in Entrepreneurship and Innovation Management. From 2017 to 2019, he served as ASSETS' Director of Community Lending. He led the Community Lending and Social Enterprise Development efforts at ASSETS; helping the organization become one of the top micro-lenders in the state of Pennsylvania. Arroyo coached and advised on the finances and business plans of small business owners, specifically women, immigrants, people of color, and enterprisers who benefit the larger community. From 2020 to 2022, Arroyo served as Chief Strategy Officer at Community Action Partnership of Lancaster County, Lancaster County's largest anti-poverty organization that helps low-income families achieve economic prosperity. As Chief Strategy Officer, he led CAP's strategy implementation including the agency's Diversity, Equity, and Inclusion initiative and leadership development for emerging leaders. Jaime is heavily involved in the community of Lancaster. In 2018, Jaime was elected Curator for the Global Shapers Lancaster Hub, an initiative of the World Economic Forum. In addition, Arroyo began his first term as a Councilor for the City of Lancaster, Pennsylvania in January of 2020, is Chair of the Economic Development Committee, and is a Commissioner for the Governor's Advisory Commission for Latino Affairs.

Jason Allgire

Job Titles:
  • Finance Specialist
Jason Allgire is a "numbers guy" but also a creative thinker. More than a few years ago, he graduated from Albion College, a liberal arts college in southern Michigan, with a double major in English and history. Since then, he's worked in higher education and with nonprofits in web design, admissions, marketing, and development. For several years he taught English in Egypt with Mennonite Central Committee. That established a love for the Middle East and included adventures of exploration, getting thrown from a horse, heatstroke, and riding a camel without a saddle. In Lancaster, Jason has "pieced things together". Arriving as a transplant 10 years ago to get married, he at one point was juggling work for a nonprofit, managing rental properties, doing bookkeeping, and refereeing volleyball matches for the Lancaster Rec. He and his wife have a small business helping to provide housing for individuals with barriers to housing, with help from local social service agencies. Jason enjoys music but plays no instruments. His hobbies related to that include collecting LPs from dollar bins and hosting and attending concerts in the Lancaster area. One of his favorite activities is finding interesting and useful things at thrift stores and yard, garage, or estate sales. Many of the items in his wardrobe and at home come from this sort of shopping. This frugality extends to grocery shopping, which often includes deals, coupons, and rebates. Food waste is Jason's top pet peeve. He and his wife volunteer with an organization that provides food to individuals and organizations instead of letting it go to waste in dumpsters and landfills. Jason's favorite quote is, "If they give you ruled paper, write the other way." (poet Juan Ramón Jiménez via the epigraph of Fahrenheit 451)

Joaquin Villarreal

Job Titles:
  • Instructor
  • Member of the Board of Directors
In his current role, Joaquin serves as Instructor and inaugural Director of Entrepreneurship at Franklin & Marshall College, supporting and advancing student entrepreneurialism through the creation and iteration of programs, activities, courses, and events. Prior to starting the Entrepreneurship Initiative at Franklin & Marshall, Joaquin founded and led the Entrepreneurship Initiative at the Tuck School of Business at Dartmouth, where he also served as Faculty Advisor, teaching and coaching graduate and undergraduate interdisciplinary teams in innovation and entrepreneurship, as well as leading international learning expeditions with the business school. In addition, Joaquin has held positions in strategy consulting with L.E.K. Consulting, where he led teams of 2 to 6 analysts in engagements in diverse industries such as Manufacturing, Biotech, Retail, Technology, Construction, Design, and others; as well as with Accenture, where he participated in SAP implementations for Fortune 500 companies through its Buenos Aires office. Finally, Joaquin has started and advised multiple entrepreneurial ventures and is currently co-founder at Red Clover Studios out of San Francisco, CA. Joaquin holds a Bachelor's degree in Industrial Engineering from Universidad Nacional de La Plata (Argentina) and a Master's of Business Administration from the Amos Tuck School of Business at Dartmouth.

Joe Martinez

Job Titles:
  • Member of the Board of Directors
Born in Hoboken New Jersey, Joe's family moved to Lancaster when he was 5 years old. Joe completed his primary schooling in the School District of Lancaster and attended Millersville University with a focus on Business Administration. His work experience started in banking in 1999 and he's been invested in the industry for over 21 years. Joe has a 17-year-old, Joseph Martinez III, and a 15-year-old, Jonathan Martinez, who attend Hempfield Highschool. Joe's passions in life are to help people accelerate their life and meet their potential. Today, he is very fortunate to support many business owners see success in a variety of ways and always look for ways to build lasting relationships that keep on giving. Joe's hobbies include photography, art, and music. He looks forward to providing a balanced perspective as a board member and is excited to serve the community.

Julie Peachey - Treasurer

Job Titles:
  • Member of the Board of Directors
  • Treasurer
  • Director at Innovations for Poverty Action
Julie Peachey serves as a Director at Innovations for Poverty Action where she oversees the Progress out

Kathy Granbois

Job Titles:
  • Member of the Board
  • Member of the Board of Directors
A Lancaster resident, Kathy Pandelidis Granbois has more than 25 years of experience in business and corporate law and regularly works with clients ranging from startups, large family-owned companies, middle-market companies, Fortune 500 companies, and nonprofit entities. She is a shareholder at Saxton & Stump, a Lancaster-based law firm, where she leads the business and corporate group. The team works closely with the firm's intellectual property and employment law attorneys to help entrepreneurs launch their businesses. The firm regularly participates in ASSETS educational programs and signature events like The Great Social Enterprise Pitch. Kathy has been involved with ASSETS for approximately 5 years as a volunteer and enjoys the opportunity to coach entrepreneurs with their business ideas. Active in the community, Kathy currently serves as a board member and immediate past board chair of the United Way of Lancaster County and president of the Lancaster chapter of Daughters of Penelope. She was selected by The Central Penn Business Journal to receive the 2019 Women of Influence Award, which annually recognizes select women for their significant contributions to their respective fields and their leadership. Kathy was also recognized in the 27th edition of The Best Lawyers in America© for her work in business organizations and corporate law. Kathy and her husband, Mike, have four children, two of whom are in college and two recent college graduates. Kathy is an avid tennis player, hot yoga and Broadway enthusiast, and enjoys singing and playing the piano.

Kent Hartzler - Chairman

Job Titles:
  • Chairman of the Board
  • Leadership Consultant
Kent Hartzler, Leadership Consultant of North Group has over 26 years of experience in the financial services and book publishing/marketing industries. He holds a degree from Eastern Mennonite University and an MBA from Penn State University. Kent is a graduate of the Credit Union Management School at the University of Wisconsin-Madison. Over the years Kent has engaged with ASSETS both personally and professionally. He has great admiration for the work of ASSETS and deep respect for the people who serve and are served. He desires to be part of innovative, equitable business initiatives that transform people and communities. As an active member of the community, Kent has served on various boards and committees of ASSETS, Eastern Mennonite Missions, rkGoBig, Camp Hebron, Mountville Mennonite Church, Everence Community Investments, and the Soul Care Institute. Kent and his wife, Stephanie, reside in Manheim, PA, and have three adult daughters - Lauren, Ashley, and Madison.

Kevin Nofziger

Job Titles:
  • Business Development Officer
  • Member of the Staff Board of Directors
Kevin grew up Mennonite on a pig farm in northwest Ohio as the oldest of four brothers. He graduated from Eastern Mennonite University with a BA concentration in Communications, spent several years with Eastern Mennonite Missions in cross-cultural mission training and outreach, and has traveled Western Europe and the U.S. extensively. Prior to joining ASSETS, Kevin served in various roles with Everence, Choice Books, and The Factory Ministries, all unique organizations with one foot in the business world and one in the social sector, committed not only to the "bottom line" (profit) but also to people, ethical and impactful business practices and workplace culture. Kevin's work experience with these organizations includes sales, church relations, charitable services, planned giving consulting, operations, development, and community engagement, and serving in leadership roles. Kevin believes that when we listen well, respect others, extend grace, and work together in our communities, transformation happens. Kevin embraces wholeheartedly in the ASSETS equation inclusive entrepreneurship + ethical business = transformed communities. He wants to live each day loving his family and neighbors well, being quick to listen, slow to speak, and practicing kindness. Kevin and his wife Anna, live between Lancaster and Leola with their two kids, Katyarina and Dimitri, and two cats, Jack and Zoe. Their family enjoys watching movies, reading, hosting international students, and playing games. They attend Forest Hills Mennonite Church. In what free time he has, Kevin may be found napping, hiking, tenaciously following the Detroit Tigers, collecting books, eating cheese, or watching The Ohio State Buckeyes beat Penn State.

Kirsten McWilliams

Job Titles:
  • Marketing Manager
  • Member of the Staff Board of Directors
Kirsten graduated from Penn State York with a Bachelor of Science degree in marketing and management. She has prior marketing experience working for a creative agency based in downtown York. Kirsten is passionate about using the power of storytelling through marketing to inspire, incite change, and lift the voices of others. As a female small business owner of color herself, she loves being part of an organization that uplifts and supports other women and minority-owned business owners in the community.

Lance D. Greene

Job Titles:
  • Secretary
  • Secretary of the Board of Directors
Lance D. Greene, Esq. currently serves as an Associate at Saxton & Stump Lawyers and Consultants. He focuses his practice on counseling and representing businesses and individuals facing civil and criminal investigations. He also handles a range of commercial litigation matters and represents physicians and hospitals on healthcare litigation matters. Lance Greene received his law degree in 2013 from Suffolk University Law School located in Boston, MA, where he graduated with distinction in Trial and Appellate Advocacy. He was also honored with the Distinguished Oral Advocate Award during his first year at Suffolk University Law School. During his law school tenure, he actively participated in the Student Bar Association and served as the President of the Black Law Students Association during his final year. He earned his undergraduate degree in 2009 from Temple University where he majored in Political Science with a History minor. Greene served as the Chief Deputy Clerk for the Roanoke City Circuit Court from 2014 until 2017, where he supervised assistant court clerks and acted as a liaison between the Circuit Court Clerk and the Circuit Court Judicial Staff as well as the Office of the Executive Secretary of the Supreme Court of Virginia. He was also responsible for the training of new staff and oversaw the implementation of an electronic filing system within the Roanoke City Circuit Court. Lance is a former assistant district attorney (ADA) in the Lancaster County District Attorney's Office, where he served as a supervisor and lead prosecutor in the Juvenile Court Division. He worked closely with law enforcement and the Office of Juvenile Probation and handled all aspects of Juvenile prosecution in Lancaster where he oversaw the entirety of the unit and he successfully tried numerous juvenile hearings. He also handled adult prosecutions and successfully tried numerous jury trials, bench trials, and suppression hearings. He also oversaw the Youth Aid Panel which is the diversion program run by the District Attorney's office for Juveniles. Mr. Greene is actively involved in the community in Lancaster. He was a Leadership Lancaster Core Class graduate for 2021 and currently serves as a member of the board of directors for the Lancaster Bar Association where he is the chair of the Young Lawyers Division. He also spends time during the spring and summer as an umpire for little league baseball with the Lancaster County Youth Baseball League.

Liz Martin

Job Titles:
  • Member of the Board of Directors
Liz Martin was born and raised in Lancaster County and is the owner of Martin Insurance Agency and Ironstone Spring Farm, both family-owned businesses for many generations. Liz graduated from Elizabethtown College with a bachelor's degree in business and a minor in English. After graduation, she managed her father's chicken hatchery for eight years and then purchased Martin Insurance Agency from her uncle in 1996. Liz is the fourth generation owner of Martin Insurance Agency and employs fourteen fantastic team members. Martin Insurance Agency offers insurance for business, home, auto, health, life and long-term care and more. They represent over thirty different insurance companies to give clients an insurance choice. In addition to owning and operating successful businesses, Liz is active in the Lancaster County Community. She is the current board chair of ASSETS Lancaster, on the development committee at the YWCA of Lancaster, board member of the Economic Development Company (EDC) member of the Rotary Club of Lancaster, Lancaster Chamber and Pennsylvania Sustained Agriculture (PASA). Liz Martin has a passion for supporting many Lancaster county-based non-profit organizations and foundations while continuing to oversee Ironstone Spring Farm, her family's all-natural grass-fed beef farm in Manor Township. Finally, when she gets a little free time, Liz enjoys being with her family as well as hiking, golfing, wine tasting, and exploring the world.

Malinda Fryberger

Job Titles:
  • Member of the Staff Board of Directors
  • Office Manager
Malinda, a Lancaster native, has always had a passion for helping others from all walks of life. Her previous work experience at an elementary school as well as her 12-year volunteer work with veterans are reflections of how deep that desire runs. As a natural innovator, she joins the ASSETS and Lancaster Works at ASSETS teams to provide solutions to everyday obstacles within her line of work as the Human Resource & Administrative Assistant. As an entrepreneur herself, she utilizes her creativity and problem-solving skill-set to contribute to ASSETS' and Lancaster Works' missions and make an unequivocally positive impact, helping others overcome barriers and make strides towards a better tomorrow.

Marrajae Bair

Job Titles:
  • a - Team As Our New Community Lending Loan Officer
  • Community Lending Loan Officer

Nancy Neff

Job Titles:
  • Member of the Board of Directors
Nancy is buyer for her family's business, Hunger N Thirst, that opened in 2013. She lives in Lancaster city and is currently board secretary of the Downtown Investment District and a new board member of ASSETS. She has been married for almost 50 years to Sam and they have two sons who also lived in Lancaster. She also is involved with the Lancaster County Library annual book sale, Community Foundation of Lancaster County and sings in the Music for Everyone Community Chorus. She is a past executive director of Leadership Lancaster where she served for fifteen years.

Nichole Mussa Sabil

Job Titles:
  • Women 's Business Center Manager
Fast Forward to 2017, Nichole met her husband in Mozambique, Africa while attending missionary school. With her husband, Nelson, they have 4 children that they've blended into a beautiful mix. They brought their 9-year-old son to Lancaster from Mozambique during the summer of 2022, which was quite the adventure. Nichole and Nelson enjoy the quiet moments that Lititz creates but treasure the community they had in their hometowns. Before joining ASSETS, Nichole was a Program Supervisor for Valley Youth House, where she coached and mentored staff that taught life skills to foster youth ages 14-23. Previous to this role as a General Education Instructor, she taught Business Management, Professional Development, Microsoft Office, Sociology, and many other courses at York Technical Institute and Lancaster CTC. Nichole holds a Bachelor of Arts in English with a concentration in Comparative Literature and a Master of Arts in Business Management and Executive Leadership. She is passionate about seeing the marginalized flourish and grab hold of every opportunity. Her passion expands beyond the U.S. borders as she's passionately pursuing the advancement of people-throughout the world. Currently, Nichole and her husband own a small logistics business in Mozambique and are in the process of pioneering the first House of Prayer in Pemba, Mozambique. Moreover, they attend Life Center Ministries, where they are active in ministry. In her free time you will find Nichole doing anything from reading a book, shopping, hiking, or hopping in the car and riding into the sunset.

Peter Barber

Job Titles:
  • Vice Chair
  • Vice Chair of the Board of Directors
Peter Barber is one of the founders and owners of Two Dudes Painting Company. Starting out in an orange VW bus, this 32-year-old business has grown to include more than 60 employees and provides residential and commercial painting services all over South Central PA. Pete is deeply involved and committed to the community having recently served as chair of the Lancaster Chamber and currently serving as chair of the Lancaster City Alliance as well as on the board of SoWe, a community-based neighborhood development organization in south west Lancaster City. Other community commitments have included stints with organizations supporting such diverse issues as the arts, literacy, history and community development. The Dudes have been recognized with the Samaritan Counseling Service's Ethics in Business Award, The YWCA's Corporate Citizen of the Year, a YMCA's Servant Leader Award. A Certified B Corporation, Two Dudes is continually finding ways to positively impact the world as a small independently owned contracting company and looking to model and encourage other businesses to use their resources as a force for good.