HYFORE - Key Persons


Betty Turner

Job Titles:
  • Internal Sales Coordinator
Positive, Responsible, Loyal - The role of Internal Sales Coordinator keeps Betty busy interacting with and advising customers. Betty admits her role has its challenges but is more than rewarding when she knows a customer has received the best possible information and solutions. Betty used to dream of travelling in her youth, which she is glad to say is a dream that came true.

Craig Maughan

Job Titles:
  • Project Coordinator
Ambitious, Optimistic, Humorous - Craig enjoys a role that allows him to oversee Hyfore's manufacturing sections and liaise directly with customers. His position as Project Coordinator aids Hyfore's day-to-day operations by ensuring they're running as expected and aids Hyfore's customers in turn by helping them through every stage of the process. Craig particularly enjoys problem-solving, finding solutions to unique problems. In his younger days, Craig had simply dreamed of being taller, which he now is.

Darren Underhill - Managing Director

Job Titles:
  • Managing Director
Darren has a rich and focused career in engineering, particularly in the design and creation of bespoke fixtures. Being hands-on in both the design and manufacturing processes indicates a deep involvement and expertise in his field. If he were to participate in a quiz show like Mastermind, his chosen subject would be fixtures, showcasing his dedication and knowledge in that area.

Jacqui Watkins

Jacqueline is a dynamic professional known for her attention to detail and her unwavering dedication to delivering results. With a background rooted in finance and analytics, Jacqueline possesses a keen aptitude for crunching numbers, unravelling complexities, and deriving actionable insights. Beyond her analytical proficiency, Jacqueline's passion lies in building strong industry relationships. She excels in developing partnerships and collaborating with others to navigate challenges and meet deadlines efficiently.

Mark Covill

Job Titles:
  • Workholding Product Manager
Committed, Ambitious, Reliable - Mark's role as Product Manager sees him overseeing standard workholding & bespoke fixtures divisions and supporting the other teams as well as Hyfore's customers. By thoroughly examining a customer's requirements, Mark is able to offer the perfect solution with a portfolio capable of meeting any need. Mark has an extensive engineering background and brings huge experience to his role and customers. Mark is a keen Coventry City Football fan and enjoys a round of golf.