EFFWORKS

Marketing effectiveness is not just a 'nice to have'. It is a key factor in business culture and growth. EffWorks is a reservoir of learning, research and debate established by the IPA and a host of industry partners. The ambition is to provide the marketing industry with resources and tools to change its culture. To realise the potential of truly accountable and effective marketing... And through EffWorks we aim to provide the advertising and marketing industry with resources and tools to realise the potential of truly accountable and effective marketing.

Also known as: IPA

Primary location: London United Kingdom