DIEGO

Director of Product Design Research at Balto. Previously led teams at Salsify and ChatID. With over 10 years of experience in UX design, visual design, and user research, I am an advocate for user-centric and research-backed product decisions... My experience with both smaller startups and rapidly growing organizations has deeply influenced my design approach. I'm an adaptable leader used to fast-paced, efficiency-driven environments in which I build collaboration relationships with Product, Engineering and CS to ensure the experiences we deliver align with the high standards we set. Additionally, I lean on effective user research to enable a more concrete understanding, alignment, and measurability of the objectives that R&D requires as we continue to grow.