EDWARDS MOORE - Key Persons


Carol Reeves

Job Titles:
  • Part Time Sales Negotiator
Carol started her property journey back in 1997 where she joined as a sales negotiator for a leading corporate estate agent. Her resilient work ethics led her to a position of a branch lister. She fully understands how important a first class service is when buying or selling a property. She will help you with all your property needs. Carol loves traveling and the theatre.

Catherine McKelt

Job Titles:
  • Senior Sales Progressor
Since joining the company in 1999 Catherine has covered all aspects of estate agency and has worked in both buoyant and challenging markets. Catherine works closely with the sales and management team and deals with the entire sales progression for Edwards Moore. Her demanding role involves liaising with purchasers, vendors, solicitors, surveyors as well as other estate agents involved in the chain. Catherine says "Since joining Edwards Moore there has been an immense amount of time spent on training and developing my skills. My team are extremely focused and together we are looking forward to developing the business and helping customers to discuss their property needs.

Cheryl Lewis

Job Titles:
  • Director
Cheryl joined the company in 1999 and has worked her way through all departments, becoming Administrative Director in 2014. She is responsible for all the important behind the scenes activities of the business, as well carrying the role of Auction Director, responsible delivering a first class auction service to buyers and sellers alike, culminating in orchestrating our well attended, popular auctions that we hold every two months.

Chris Edwards - Managing Director

Job Titles:
  • Managing Director
  • Managing Director and Auctioneer
As the original founder of the business, Chris leads from the top and brings 35 years of experience in the West Midlands property market. He is still very much involved in the day to day activities of the business, whilst specialising as an auctioneer with our partner company, Auction House Birmingham. Chris is proud of the company's reputation of offering good, old fashioned, honest advice, coupled with a high standard of customer service that clients deserve and expect. is on hand to aid clients whether buying or selling, with the best possible advice. Chris has a wealth of experience within estate agency in the West Midlands area and is well placed to recommend the best way to buy or sell your next property. The dynamic professional team is managed by Scott Southall with many years of experience and works closely with experienced sales progressor Catherine McKelt and sales negotiators Si n Edwards-McLeod, Louise Williams and Carol Reeves.

Jack Yapp

Job Titles:
  • Sales and Marketing Co - Ordinator
Since completing a 12-month programme in Level 2 Business Administration in 2020 which is a major contribution to any employee who works in a residential sales agency office. Jack's role is looking after all aspects of auction and sales administration of the business. He is a confident, articulate member of the team and his outside hobby is jet skiing.

Louise Williams

Job Titles:
  • Sales Negotiator
Louise has gained invaluable knowledge of all aspects of the industry. She has lived around Sutton Coldfield all her life and has great knowledge of Aldridge, Four Oaks and the surrounding area. She is highly focused on providing a high standard of customer service, together with being a great people person who has a genuine passion for helping people move. Louise enjoys walking and reading.

Scott Southall

Job Titles:
  • Sales Manager
With over 24 years residential property experience in estate agency and lettings. Scott has previously worked for leading independent and corporate agencies. Scott has gained a wealth of experience in negotiation and over the years managing successful offices in Four Oaks, Staffordshire and an area manager role covering the West Midlands. His wealth of local knowledge provides valuable assistance in helping and informing clients looking to buy or sell their home. Scott says "We employ the powers of listening and understanding and combine this with energy, ambition and a drive to achieve our client's goals and expectations. If you are considering selling please contact me.

Si n Edwards

Job Titles:
  • Sales Negotiator
Si n joined the company at the beginning of 2018. Si n brings with her a wealth of experience having worked for a leading Willenhall estate agent and has lived in Walsall all her life which enables her to provide expert advice for anybody wishing to buy or sell their home. Si n has in a short space of time demonstrated that through hard work and determination a high degree of property and auction sales can be achieved. She is keen to establish a professional career in the industry and she strives to be the best.