2PHLO - Key Persons

John Aggrey - CEO, Founder

Job Titles:
  • CEO
  • Founder
  • Member of the Leadership Team
Mr. Aggrey has spent over 20 years in the technology sector and is responsible for the overall vision and long range strategic plan for 2phlo. In addition to 2phlo, he remains the CEO of The Unicorn Group, a highly successful Executive Relationship Marketing firm. Prior to that Mr. Aggrey held positions in a Vice President or Director role for several companies including Edgewater Technology. Inc., a publicly traded premium IT services company; B2e markets, a strategic sourcing software company which was acquired by VerticalNet; and KnowledgeMax, Inc. an e-Learning corporate training company. Mr. Aggrey's experience as an entrepreneur also includes serving as the Founder and CEO of Serious2Learn (aka SamplePub.com), a streaming media corporate portal which was funded by PSINet Ventures and later acquired by KnowledgeMax, Inc. in 2001. He currently serves as an Advisor, Board member or Co-Founder of KiwiTech, Solebrity, EdBacker, Stocknights, Trustify, BeamSmart, XCinex, and Supercook.com.

Keith Deaven - EVP

Job Titles:
  • Executive Vice President
  • Member of the Leadership Team
Keith is responsible for the operations of 2phlo. In addition he is the CEO and Co-founder at Mediabarn, a company that specializes in UX research, design, and staff augmentation. As CEO and Co-Founder, he has led Mediabarn through ten successful years. Mediabarn's longevity can be attributed to the fine-tuning of an innovative business model which combines the benefits of a user experience research practice, creative agency, and placement services firm under one roof. Keith has built the organization into an interactive powerhouse with a wide range of clients including government clients, such as the U.S Army, U.S. Patent Office and NIH, to some of the world's most widely recognized media and education brands like Discovery Communications, National Geographic, The Better Business Bureau, PBS, K12, and Pearson Education.

Sara Mastro

Job Titles:
  • Member of the Leadership Team
  • Vice President, Design
Sara is responsible for the UX/UI design initiatives of 2phlo that shape the online presence of the company as the users needs change. In addition to 2phlo, she is the Sr. Director of Experience Design at Mediabarn, leading their Digital Agency teams that create intuitive user experiences for their clients' websites and applications. Her extensive background in design and research is the basis for the methodology in creating smart user experiences that win the loyalty of their users. Sara served as Co-chair in 2014 and 2015 for the UXPA International Conference.