IT'S ALL ABOUT THE FOOD

IT'S ALL ABOUT THE FOOD was founded by Michele Di Pietro, an innovative culinary professional with 18 years' experience in the industry, spanning both large-scale retail establishments and growing start-up companies... Based in New York City, IT'S ALL ABOUT THE FOOD provides a full roster of culinary consulting services for food & beverage/health & wellness/hospitality businesses large and small. Our services target all aspects of the culinary innovation, development, and commercialization process, with special expertise in the fast-casual and quick-service-restaurant (QSR) segment... We help to nurture your concept by asking the right questions, inspiring your team, and providing a creative + operational toolkit to achieve your true culinary vision.