BILL MARTIN

My first full-time job (1980-83) was as a Copy Editor with Avon, the American cosmetics giant... I then worked for six years for a specialist advertising agency as a Copywriter, working on accounts such as American Express Travel, NCL, Cunard, Trafalgar Tours and Travelscene... In 1990 I moved into the Toy and Games industry, working as European Copy Manager for Hasbro, writing and localizing hundreds of innovative products, including brands such as Monopoly, Trivial Pursuit, Cluedo, Subbuteo, Play-Doh and countless licensed properties from Disney to Star Wars.

Primary location: United Kingdom