NOOR'S DEN

I would just like to say thank you for the opportunity and showing faith in prisoners as we aren't just criminals, we are people too... Noor's role is all about delivering products and services for her customers. Getting the right products, in the right stores at the right price! This involves listening to customers and store colleagues, working in partnership with our suppliers and with many internal categories, and also understanding the market trends both now and in the future to drive innovation... After successfully selling the family business, Noor joined Asda in 2001 as a checkout operator. Within six months Noor was promoted to Head Office as People Advisor in HR, then roles in Marketing, Merchandising, eventually in Trading where Noor became an Ethnic Buyer for World Foods. In 2007 Noor launched 1,200 new lines into the business - a first for world foods within the top retailers. Over the five years Noor successfully grew the world foods category by over 300%, a huge success..

Primary location: United Kingdom