11K CONSULTING - Key Persons


Andy Annett

Job Titles:
  • Strategic Consultant

Irene Tan

Job Titles:
  • Account Director

Iris Chen

Job Titles:
  • Marketing Executive
  • Senior Account Executive
Iris is a marketing executive and bilingual presenter with over five-year experience in Mainland China and London across various industries, including property, education, art and culture. At 11K, Iris leads and delivers Chinese social media content marketing and writing, Chinese media relations and event execution for high-end property development, architecture, interior design, and furniture companies in the UK and Europe.

Jessica Lu

Job Titles:
  • Account Executive
Jessica is an Account Executive specialising in Chinese digital marketing at 11K, supporting clients in fine dining, residential and mixed-use property developments, and interior design. Jessica joined 11K in 2023, marking her first full-time position. Prior to this, she interned at 11K for one year, gaining diverse experience across various departments and platforms, including WeChat, RED, and Sina Weibo. Jessica's responsibilities included assisting with clients' social media content marketing, as well as conducting research and developing proposals. With a background in media studies in the UK, she has extensive expertise in digital marketing. Jessica is skilled in independently creating videos and designing posters, enhancing the visual appeal and engagement of marketing campaigns, combines with strategic planning and implementation skills, significantly boosts the impact of clients' digital marketing efforts. Having studied and worked in both mainland China and the UK, Jessica has a comprehensive understanding of how to assist foreign brands in entering, establishing, and thriving in the complex Chinese market. Originally from China, Jessica speaks fluent Mandarin, Cantonese and English.

Julia Wang

Job Titles:
  • Head of China
Julia is a Mainland China-focused communications and marketing specialist with 12 years' experience in Mainland China across various sectors, including lifestyle, hotel, luxury, apparel, and alcohol.

Yuhong Zeng

Job Titles:
  • Digital Marketing Assistant Manager
Yuhong is a creative digital marketer and content creator. She has over 6 years of experience working in London and Mainland China across various industries, including executive education, e-Commerce, and the immigration consulting industry. At 11K, Yuhong leads and executes Chinese digital and social media marketing activities for clients in the luxury and property sectors, including high-end residential developments, interior design, hotels and restaurants. Prior to joining 11K, Yuhong worked as Marketing Executive in a top business in China, Cheung Kong Graduate School of Business. In this role, she was responsible for the planning, delivery, and analysis of the marketing campaigns for the school's programmes. Outside her work, Yuhong is a popular lifestyle blogger with 40,000 combined followers on mainstream Chinese social media platforms. Yuhong is originally from Shenzhen, China; and speaks fluent Mandarin, Cantonese, English and Hakka.