AMPLIFY ENTERTAINMENT MARKETING - Key Persons

Bob Lundblad's career has encompassed a mix of creative and business roles, with a background that includes experience ranging from small business / startup environments to agency and large corporate operations. Bob has launched, and been involved in, a number of different entities with services ranging from corporate events and concert production to promotional apparel and entertainment marketing. Bob has had an entrepreneurial mindset in everything he's done in his career, and is able to wear many hats. With a Bachelor's Degree in Communications, Bob started his professional career working in broadcast television at NBC and CBS affiliates in the Midwest. Bob then spent five years at Motorola based out of Phoenix, Arizona building an internal department that created videos to support advertising, marketing and training. While with Motorola, he was part of the marketing team that provided on-the-ground support for Motorola's corporate sponsorship of the Phoenix Open PGA golf tournament. Bob then had an opportunity to move to the agency world, first in Public Relations, then joining TBA Entertainment Corporation. He first sold and produced corporate events, before broadening his horizons into fairs, festivals and sponsorships. Among his credits, Bob was able to secure Columbia Sportswear as the official apparel sponsor to the Navajo Nation's interactive cultural exhibition during the Salt Lake City Olympics , and he produced the Cabela's National Team Championship walleye fishing tournament for seven years at locations across the upper Midwest. Upon moving to Southern California in 2002, Bob became a partner in Plan B Events, where he managed the ‘business' side of events for the company. He also managed talent buying services to venues like the Temecula Valley International Film Festival, Crossroads in Corona, CA and annual festivals including America's River Festival in Dubuque, IA. Bob has served on the Boards of a handful of non-profit organizations and personally supports causes that are near and dear. Along with Del Breckenfeld, he has been instrumental in creating event marketing and fundraising opportunities for charities, including the local Boys & Girls Club for many years, or the Friends of Avalon Bay (Catalina Island) headlined by Donavon Frankenreiter with event artwork by John Van Hamersveld.