APPLECART

Applecart was founded in recognition of a challenge: the most influential individuals-executives, investors, policymakers-are the most difficult to access. Historically, organizations have often spent hundreds of millions of dollars to reach a handful of these key people... Most associations know exactly who needs to hear their message - policymakers, journalists, current association members and future ones. However, getting stakeholder attention is challenging. Applecart, a new data and analytics firm, uses their relationship-based technology to focus on targeting both association influencers and the network of people closest to them... Applecart's products and approach have been invaluable and are the most precise I have seen, driving engagement rates 5-6 times higher than every other highly-targeted data source I have used.