Modelling is as much about storytelling as it is about establishing benchmarks and KPIs that will serve as a guideline for testing and growing your business.'...
Moving the first steps is the hardest part of any endeavor. An agile, goal oriented roadmap is a key step for moving past "Talk-da-talk" into "Walk da walk"...
There is a difference between testing and trying. In a context of high uncertainty focusing on a clear, repeatable process is the best strategy to achieve results.