RUDDY NICE - Key Persons
Abbie is also firmly situated in the Veterans arena. Offering her time and knowledge to projects that seek to support and enhance the lives of all who leave the Service as they embark on a life after the military.
Kate has been helping her clients win more work for more than 15 years. She has diverse experience across a range of industries, including more than five years in military simulation.
Kate is our resident wordsmith. She helps our clients craft and communicate winning value propositions. She is an accomplished copywriter and proposal writer, and renowned for her easy-to-work-with style.
As an Australian, Kate is a bit of a dag. Albeit, an articulate dag. She loves letting her hair down when the occasion arises, and isn't afraid to be herself at work. We love her, and we're sure you'll love her too!
Lyn is a connector and a team player with thoughtful, creative ideas that generate meaningful conversations and drive business results. She has 16 years of experience in digital marketing and events management, working in the public and private sector, and a BA in Marketing and MA in Public Administration.
She lives by the sea in Devon and loves capturing sunsets on her camera, especially in winter.
Job Titles:
- Marketing Director
- Marketing Enquiries
Louise is a designer turned marketing expert with an emphasis on strategy and the power of social media to connect up the dots. She is passionate about making her client's businesses thrive in the digital world and always pushing boundaries with creativity.
Louise has formulated strategic marketing plans to successfully grow brand awareness, increasing visibility for clients in their relevant market, generating excitement about products and services and making connections to meet the clients' BD goals.
She also has a strong design background and vast experience working with B2B clients, which was honed whilst working for global design consultancy Atkins Ltd. Louise has delivered marketing strategies for interior design businesses within an international design consultancy. Her design project portfolio includes education projects such as multiple refurbishment schemes for the University of Exeter and defence projects such as the latest RAF Marham facilities and F-35 simulation spaces. Creativity is something that drives Louise and is woven throughout everything she does.
She is fanatical about healthy living and anything that enriches daily life. You will usually find her trying out different fitness or outdoor sports such as yoga, CrossFit or surfing and blogging about it.
Job Titles:
- Business Development Enquiries
- Simulation and Training Officer
Mark completed 24 years Colour Service in the British Army serving in the 1st Battalion The Royal Hampshire Regiment for 11 years and then the Small Arms School Corps.
During his service Mark spent 7 years at the AFV Gunnery School Lulworth initially as a Schools Instructor and, on completion of his service time, Mark held the position of the Infantry Wing Sergeant Major. Mark saw the introduction into service of the Warrior IFV and its associated training devices and Small Arms Training Systems.
Mark entered into the Defence Industry in June of 2003 and started his career installing and training the Military and Law Enforcement customers on Simulated weapons training systems for Firearms Training Systems Ltd and progressed to becoming a Training Support Officer support the Tri-Service community.
In 2007 Mark moved to New Zealand. During his time there, Mark was an employee of the New Zealand Defence Force and managed the Weapons Training Simulation System and trained the New Zealand Military on this equipment.
In 2010 Mark returned to the UK became the Sales Manager for Military Virtual Systems business area covering the UK Europe for Thales Training and Simulation and Meggitt Training Systems. In September of 2016 Mark became the Managing Director of Meggitt Training Systems Limited who run the Contractual Logistics Support contract to support the UK MoD's Dismounted Close Combat Trainer.
Job Titles:
- CEO
- Founder
- Founder of the Defence Women 's Action Board
Tess has worked in Military Simulation, Training, and Education for 20 years.
A graduate of Russian & Soviet Studies, she first worked with the Royal Navy before becoming a fixture at a tank-park for a year trying to work out which media would enhance the training of arc-welding the bits of FV432s and her beloved motorbike. After a decade of trying to crack the code of MoD Requirements Documents as a Bid Manager and Business Development experiment, she became head of Joint Capability Business Development at CAE UK and worked on the central strategy board. 5 more years of working with more than 25 different militaries set her up nicely for a sojourn to the deserts of the Middle East where she worked independently as a Military Consultant to industry.
Tess headed back to the UK with 15 years of Military Training and Simulation (MS&T) experience to make posh jam… A year later she was hired as PR Director of Bohemia Interactive Simulations. 2015 led to expansion of the Ruddy Nice client base and the setting up of DSET. Running awesome and relevant events for the military, industry and academia in MS&T are her ongoing passions.
Tess' hobbies include extreme basket weaving, running after an ever-active child and reading the small print on websites.