ACCULENGTH GOLF - Key Persons


Shawn Benson - CEO

Job Titles:
  • CEO
Since the inception of golf, children have been forced to accept a "that's close enough" mentality regarding the equipment put in their hands to learn the game. For example, a child between 40"-50" is simply "squeezed" into a range, a single set of clubs, designed specifically to fit only a 50" tall junior golfer. The Acculength Golf product line, the golf industries first ever *continual custom fit equipment technology, provides the only real solution for growing junior golfers. The product offering consists of four different sized starter sets and a host of additional individual clubs to fill out a bag- both LH and RH. "We have far more than just a solution for proper fit…ALG has created a merchandising strategy that rewards the PGA pro with additional revenue by doing the right thing for his junior students." Unlike any other manufacturer in the world, Acculength provides a complete product line covering every three inch increment in height from 36.5" to 68" tall. This is accomplished through four different-sized starter sets, each capable of five different size configurations ranging from "no" spacers added to a maximum of four, one inch permanent spacers per club. In addition to starter sets offered in boys and girls colors throughout the four different base sizes manufactured ALG also offers a complete line of additional clubs including drivers, hybrids, and fill in irons. Every club in the Acculength line has the same capabilities of accommodating up to twelve inches of growth while maintaining proper length and shaft performance. Four years of play. Continual custom fit. One set of clubs. This is accomplished through the insertion of a one inch shaft extension "spacer" added each year as a child grows up to three inches- physician charts estimate the mean growth rate of children at 2. Shawn Benson, the original inventor of ALG's patented shaft technology and the company's current CEO, originally developed the idea on a driving range back in the summer of 1997. Out of frustration in not seeing more children hitting balls on the range he started questioning his close friends as to why they did not have their three and four year olds learning the game.