BRANDSTUFF - Key Persons
Helen Gould is the founder of Brandstuff. She's a maestro with language, always adept at finding that perfect word or phrase to express an idea. She's also a big thinker who understands the complete picture. All of which may explain her fascination with crossword puzzles, bridge, and board games.
Few, if any, branding experts have comparable experience. She earned her degree in linguistics from Harvard (magna cum laude) and an MBA from Stanford Graduate School of Business. She has led verbal branding departments for two global branding agencies. Most importantly, she's actually worked on the client side, heading up verbal branding at eBay and PayPal. This trifecta of academic, agency, and real-world experience gives Helen the ideal background to solve her clients' branding challenges.