SAMPAN - Key Persons
Lim Teng Hong has a knack for transforming banal communication messages into vivid refreshing ideas for clients whom he always regards as friends first. He began his career as an advertising art director before moving on to the world of graphic design where he was part of the design team that birthed the brand identity of Banyan Tree, Phuket. Subsequently, he honed his copywriting skills with a slew of advertising agencies, writing emotive prose for clients ranging from fast moving consumer goods to cars, airlines and blue chip listed conglomerates. His keen sense of visual literacy and effective and emotive copy is a winning combination for all his clients. Always a team player, mentoring and motivating comes in second nature to Teng Hong in his regional roles as Design Director and Creative Director in several top notch, international branding and design agencies.
Peter Sam loves the challenge of solving a good design problem. He has chalked up many years of experience in the design industry, having worn many hats as art/design director in several well-known design companies. He lectured in the School of Design (Visual Communication) at Temasek Polytechnic before venturing into his own start ups and currently heads his company Sampan Co. as its Creative Director.