WINNER - Key Persons


James E. Winner Jr.

James E. Winner Jr. began marketing The Club® after his Cadillac was stolen, despite its factory-installed alarm. An Army veteran, he remembered his tour of duty in Korea and how he secured his vehicle's steering wheel with a chain to prevent theft. The concept: If you can't steer it, you can't steal it™. In designing the steering wheel lock, Winner worked closely with law enforcement autotheft squads and even a professional thief. As many as 50 prototypes were developed and tested in high crime areas before the National Fraternal Order of Police, which represents more than 235,000 police officers nationwide, endorsed the product. In marketing The Club®, Winner International created a totally new class of automotive aftermarket security devices. The Club® is the original patented vehicle steering wheel lock!