CLAUDIA

I'm passionate about solving complex challenges with innovative solutions. New media, UX, UI, digital communications strategy and interactive media... Successfully launched an innovative drip campaign models to engage and cultivate prospects. The initiative focused on data-driven, segmented email design and content creation that enhanced the client's recruiting efforts. The initiative was split into three main segments: aligning with current technologies by making better use of CRM, leading and executing the re-branding of digital collateral and testing digital efforts to enhance open and click through rates... I have lead multiple projects with the goal of revamping complex digital communications structures, which included helping to launch and maintain CRM (SalesForce + Marketo) and CMS (Drupal). Experienced in project managing the building of systems and integrations; exploring, testing and acquiring new platforms.