SMART ACCOUNTING - Key Persons


Alexandre Niederauer Azevedo

Job Titles:
  • Business Coach Director
Graduated in Business Administration, with a specialization course in Controlling and Finance, Alexandre worked most of the 15+ years of his career in the corporate environment. He dedicates himself to studying and experiencing the start-up environment, as well as, helping early stage entrepreneurs on understanding start-up mindset and dynamics. His purpose is to make a difference on leveraging relevant start-up initiatives, in order to bring powerful innovation to our society.

Elena Axinte

Job Titles:
  • Accountant
Working in the latest accounting software, she oversees the bookkeeping and health checks for small clients and start-ups. (Yes, even businesses need health checks!) Elena strives to make company operations smoother by setting up client accounts and training junior accountants. Her co-workers and clients say she is a calm presence and a fast learner. She's not only talented at explaining accounting software in a language that clients can understand, but she finds pure joy in numbers. She offers a big smile, a patient demeanour, and a drive to learn new skills.

Grace Being

Job Titles:
  • Certified Mindset Coach
Grace Being is a certified mindset coach providing people with tools and intuitive guidance to help them overcome self-limitations and free themselves from their minds. In her practice, she combines positive psychology and mindset modality techniques to help people shift to a positive mindset and create a life that they love.

Grace Calleja

Job Titles:
  • BUSINESS COACH
Grace Being is a certified mindset coach providing people with tools and intuitive guidance to help them overcome self-limitations and free themselves from their minds. In her practice, she combines positive psychology and mindset modality techniques to help people shift to a positive mindset and create a life that they love.

John Kavanagh

Job Titles:
  • Accountant
John has 35 years of experience in nearly all aspects of UK and international tax, advising a wide range of clients from private individuals, owner managed businesses, publicly owned groups, trustees and executors and a Fortune 100 bank. John worked initially for HMRC and then spent 7 years with Deloitte, where he qualified as a Chartered Tax Adviser. As well as being a Chartered Tax Adviser, John is also a member of the Association of Taxation Technicians and has also been elected a Fellow of the Royal Society of Arts.

Madeleine Salariu - Founder

Job Titles:
  • FOUNDER
  • Accountant and Business Coach
What distinguishes Madeleine's career from any other is her passion for the personal connection between herself and her clients. Since her first accounting experiences - when she discovered lasting relationships and positive connections were sorely lacking in the accounting industry, she has been on a mission to shake up the traditional approach by going beyond just "balancing the books." For more than 16 years, she has committed herself to providing top tier accounting services on a personalized level. Now, her work with the masterminds behind Smart Accounting has allowed her philosophy of deep connections and need-based accounting to reach and connect with more individuals than ever before...and the team she has assembled is just getting started.

Mirela Butnariu

Job Titles:
  • Business Development Manager

Nazir Variawa

Job Titles:
  • ACCOUNTANT and BUSINESS COACH
An invaluable leader of the team, Nazir brings delightful enthusiasm and a rigorous work ethic to his role. A dedicated and qualified finance executive with over 15 years of experience in management accounting, Nazir is also well-versed in financial reporting and control; strategic growth and planning; and all aspects of bookkeeping services. Nazir is passionate about nurturing his interpersonal relationships with co-workers and clients alike, and he gets his drive and enthusiasm by trying to make finance easy and understandable. Nazir brings high-quality results and an attitude that's always working to make a difference.

Nick Gemenetzidis

Job Titles:
  • BUSINESS COACH
An experienced senior technology and business strategy leader with 15 years of commercial experience. Recognised as an effective leader and communicator as a result of leading large-scale projects in very complex multi-geographical environments which helped to develop business acumen and acquire broad technology knowledge. Has a strong ability to coordinate cross-functional teams and act effectively both at a strategic and tactical level. Set up a start-up company from scratch and successfully translated the concept from paper into a trading product. Secured funding from Angel Investors and led the whole effort effectively.

Rakesh Chaudhary

Job Titles:
  • BUSINESS SYSTEMS ANALYST
  • Smart 's Business Systems Analyst
Smart's Business Systems Analyst, Rakesh not only supports the firm in management of internal business system processes and automation but also provides support to our valuable clients to help them save money and time.

Veronika Cvirikova

Job Titles:
  • Accountant
Veronika does her best to find ways that suits to each business the best, by using her expertise to help businesses assess overall performance for a successful future. With her knowledge and problem-solving abilities, you can be sure that you're a step closer to realizing your goals. She also believes that every individual is unique and deserves a unique service. When not crunching numbers, you will find her exercising on a pole, practicing a boxing or taking yet another hiking adventure.