FAR

Farö was born in 2010. It took some time to elaborate the ideas and elements of the brand. The Farö™ was finally launched in the summer 2015... Farö's name is related to the following story. My grandparents lived in Lapland by Muonio River. As a child, I was fascinated by the idea that one could swim to Sweden from the shore of a grand parent's place. In the middle of the Muonio River there was a sandbank, which we called grandpa's island. The island was so tiny that it was not even marked on the maps. This was a wonderful playground for my sisters and cousins on warm summer days. Farö name derives from the Swedish words farfar's ö.

Primary location: Helsinki Finland