SOSRA

Segmentation divides customers into groups based on attributes--sometimes hundreds of attributes--like age, gender, or family size. But this only describes who someone is rather than what they want, and most of the time you make a sale based on the latter. Segmentation shows you the demographics you're engaged with but not how to develop or expand that base. With segmentation alone, many assumptions have to be made about the behaviors of people in each group, so it is most effective when linked to customer journey: the behavioral story. We want to deeply develop the what, where, when, why, and with whom patterns so that we can fine-tune the social, functional, and emotional dimensions of a product experience... You already have a lot of insight. We build data systems around your operations to give you the edge... We focus on analytics delivery, data modeling, query tuning, and data infrastructure. If you are in the early stages of building a data platform, then these factors happen..

Also known as: SOSRA Inc.

Primary location: Saint Petersburg United States