BOULDER - Key Persons
I am a 27 year old Colorado Native with a passion for biking, skiing, and anything outdoors.
I have worked in restaurants since I was 15 and have a desire to make a lasting impact in people's lives through customer service by empowering and elevating employees while taking care of customers in innovative and effective ways. Because kindness is its own reward.
Russ first moved to Colorado from Florida in 1979, and attended CSU and CU before becoming a software developer and later a CEO for three software businesses, before eventually becoming owner of Full Cycle.
After graduating from CU in 1985, he lived in Arizona, California, and New York City before returning in to Boulder in 1994 where he founded and grew a geographic information systems software company, which he exited from in 2000.
From 2000 until 2013, he served as CEO in two more tech companies before "retiring" into the cycling industry after the 2013 floods when he co-founded a local non-profit in Boulder called Cyclists 4 Community. He worked for a time helping Catalyst Communication launch a local cycling magazine called BikeLife Cities, before taking over Full Cycle in 2016.
Over the past five years, he has transformed Full Cycle from a struggling 34 year old mountain bike and commuter oriented bike shop into a top-notch cycling retail and service center, as well as a community hub through introduction of a coffee shop and beer taproom in 2017, which gained notoriety in its own right as the Tune Up.