HISTORY MARKETING

The Centre for Business History in Stockholm is a non-profit association focused on preserving and presenting Swedish business history. We help our member companies preserve their historical material in structured archives, both physical and digital. We also help them use their history as a strategic asset, a practice called history marketing. Through our research secretariat, we also conduct independent research and initiates actademic projects in interdisciplinary collaboration... We also help our client companies use their own unique heritage as leverage for strategy, marketing and organizational development. We call this history marketing.

Primary location: Bromma Sweden