Updated 26 days ago
SEO (Search Engine Optimization) is an online marketing buzzword that refers to all marketing efforts aimed at enhancing the online visibility of the business. It uses various elements, both technical and creative, to improve a site's ranking in search engine result pages (SERPs). Lisa Mitchell, the Semalt expert, explains that SEO changes with time and new strategies are introduced every now and then. But the basic concepts of this discipline are a well-structured/SEO optimized and human-friendly website... In our world where the internet has infiltrated almost every aspect of life and more so business, companies heavily rely on online presence to make sales. However, to make these sales, businesses need traffic, which is majorly driven by major commercial search engines including Google, Yahoo, and Bing. Internet users navigate search engines to view your site, the products and services on offer and any other related content. However, this traffic does not come easily. Your site is..