LAB 39 - Key Persons


Ariel Assaf

Ariel left a PhD in economics to join the CEO's strategic planning department of Future Electronics, the largest privately health semiconductor distributor in the world. He then went on to lead product development for Zwirl, one of the first group buying platforms. Since then, Ariel has been founding companies most related to the analytics space. Education McGill University PhD (abd), Economics, 1995 University of Western Ontario B.A., Economics, 1994 Previous Roles Cloudoscope Inc. Founder/CEO Lucidel Inc. Founder/CEO QED Creations Inc. Founder/CEO

Nirmish Shah

Job Titles:
  • Founders
Ariel Assaf, Yariv Adan and Nirmish Shah, the three Lab 39 founders all became exceptionally interested in pain management at the same time. Ariel has just sold his second analytics company (this time to HP) and was exploring the potential of offering an analytics solution to the healthcare industry. Yariv, while leading product for Google assistant, was in a motorcycle accident which lost him the use of his right arm and started a severe chronic pain condition he has learned to live with. Together they decided to see what emerging technologies could do to improve pain care.

Thomas D'Aunno

Job Titles:
  • Professor of Management at NYU 's Robert F. Wagner Graduate School of Public Service
Thomas D'Aunno is Professor of Management at NYU's Robert F. Wagner Graduate School of Public Service and Professor of Public Health at the NYU College of Global Public Health. D Aunno's research and teaching focus on the organization and management of healthcare services: he has a particular interest in the diffusion and adoption of evidence-based practices and leadership and organizational change.

Yariv Adan

Yariv has been building the future his entire career. From leading R&D at Mercury (now HP), to leading the product team responsible for many of the differentiating "intelligence" capabilities of the Google Assistant. 50 shades of pain, tells the story of how his personal injury and chronic pain inspired the founding of Lab39.