ALISON LAMANTIA

I discovered many of my clients have a strategic communications plan or content strategy, or, in some cases, I wrote a strategy for them, but they were stuck on implementation. A strategy is only as good as the implementation. And you won't change your communication overnight. Like anything, it's about creating new systems and habits to move you closer to an ideal future state... FEAR. Oh gosh, this is huge. And it's natural. Fear is always going to be there. So often though we nitpick and are trying for perfect so we never get going. I recommend creating the most viable product (mvp) and then improving on it. Don't go from skateboard to Cadillac in one move (a colleague in IT used this analogy with me before and it stuck... When I launched my freelance career (read this post for more on that), I wasn't sure where it would take me. I'm a generalist as a communicator. I've managed teams and worked on everything from strategy, to media relations, to crisis communication and issues..