SDNOW - Key Persons


ALISON SHARP

Job Titles:
  • GENERAL MANAGER, MELD STUDIOS
Alison has 18 years experience growing and managing teams around the world. She identifies as a Maori woman from Te Whanau-a-Apanui tribe on the East Coast of New Zealand and actively designs for equality in the workplace. Alison oversees all areas our business-from defining our purpose, goals and strategy; to forecasting our financial health; to designing our staff and studio experience. She draws on a range of sources-including her cultural and professional background, our client work, industry trends, and the experiments she runs within Meld-to put in place organisational structures and ways of working that are inclusive and effective. Alison takes a collaborative and iterative (design) approach to all of this, and is passionate about using Meld Studios as a live prototype for being both a purpose-led and profitable organisation. Alison has written and spoken publicly about mindsets and methods to ‘design out' the pitfalls we see in traditional approaches to business, leadership and decision making. She also mentors managers and leaders to build up their own teams and influence how their organisation works.

AMRITTA BECKHAM

Job Titles:
  • ASSOCIATE DIRECTOR, KMPG
Amritta is an experienced strategist and researcher with a passion for creating and implementing innovative, customer-centric solutions and building high-performing teams. As part of the KPMG Customer, Brand and Marketing Advisory team, she loves to explore, shape and deliver unique and market-leading experiences in lean and agile environments.

Anna Brown

Job Titles:
  • Associate Professor
  • ASSOCIATE PROFESSOR, MASSEY UNIVERSITY
Associate Professor Anna Brown is a design researcher and practitioner. Her research areas include participatory design, public good, citizen engagement and deliberative democracy. She is founder/director of the Toi Āria: Design for Public Good, a research centre in the College of Creative Arts, Massey University. Anna leads a small, adaptable team engaged in applied research projects, working with, or alongside, government agencies, and in partnership with community providers.

ASH ALLURI

Job Titles:
  • PRINCIPAL, the AUSTRALIAN CENTRE for SOCIAL INNOVATION
Ash is a service designer who brings and blends his experience in design, international humanitarian aid and development, and engineering to tackle some of Australia's complex social challenges now and looking into the future.

Better Care Victoria

Job Titles:
  • Member of the Board

BRIDGETTE ENGELER

Job Titles:
  • SENIOR LECTURER, SWINBURNE UNIVERSITY
Bridgette is a pracademic working across design, strategic foresight and culture. With 20 years' experience in brand, design and innovation strategy, Bridgette's work focuses on the potential of design and futures to tackle challenges intersecting people, community and systems. Her career began at one of Australia's best-known design firms, and she has since been involved with creating brands you may use every day. Bridgette holds a BA and MA from Monash and a Masters degree in Strategic Foresight from Swinburne. She is part of the team at Swinburne's Living Lab that's been working on VR and AR wearables for people with early-onset dementia and is a leading researcher with Project Geldom, a research initiative funded by the Bill & Melinda Gates Foundation to develop the next generation condom. Bridgette is keen to see design shape preferred futures, not just the ‘business as usual' stuff we're told to expect. More importantly, she's interested in how our individual agency will help us get to better tomorrow. Through collaborations with all types and sizes of organisation, her work spans strategic and speculative design, experiential and critical futures, and design for transition.

CAROLINE SANZ

Job Titles:
  • STRATEGIC DESIGN DIRECTOR, ISOBAR
A woman of many hats, Caroline has built a career guided by curiosity, an eagerness to challenge things and ultimately make difference. Her one rule, to doing things with people not just for people. Her goal, to be creatively disruptive in empowering people to advance positive change that is impactful, sustainable and uncompromising.

CHRIS MARMO

Job Titles:
  • Leader
  • CO - FOUNDER & RESEARCH DIRECTOR, PAPER GIANT
Chris is a highly regarded leader in design and organisational transformation, and one of Australia's most experienced practitioners of human-centred design (HCD). His unique perspective comes from combining an education in psychology and computer science with a PhD in anthropology, which gives him a deep understanding of people, technology and their overlaps. Chris has published over a dozen peer reviewed articles about design, and has taught HCD at Master's level. He has been a visiting scholar at universities such as UCL London and MIT. Chris regularly runs HCD training sessions throughout Australia and Asia, and has led projects with diverse teams across the region. As the co-founder of Paper Giant, he leads design teams through complexity to arrive at innovative solutions that meet both community needs and organisational goals.

DONNA SPENCER

Job Titles:
  • LEAD CONSULTANT, READIFY
Donna's a service designer and user experience designer who specialises in complex services and systems. She's a regular conference speaker and article author; and has written three books - on card sorting, web writing, and information architecture.

Dr Olivier Cotsaftis

Job Titles:
  • Designer

Dr. İdil Gaziulusoy

Job Titles:
  • ASSISTANT PROFESSOR of SUSTAINABLE DESIGN, AALTO UNIVERSITY
  • Design Researcher and a Sustainability Scientist
Dr. İdil Gaziulusoy is a design researcher and a sustainability scientist with close to two decades of research, teaching and practice experience in design for sustainability. She has worked in Turkey, New Zealand, Australia and Finland in academic and practice contexts undertaking research, education and consulting roles. Currently she is Assistant Professor of Sustainable Design at Aalto University, Finland, contributing into research and practice of the emerging design for sustainability transitions field with a specific focus on strategy development for businesses and cities to help them set and achieve systemic innovation goals in the face of sustainability and climate urgency. Her first book, co-authored with a researcher from Brunell University, UK, Design for Sustainability: A Multi-level Innovation Framework from Products to Socio-technical Systems is due to be published by Routledge in 2020.

Dr. Meghan Kelly

Job Titles:
  • ASSOCIATE HEAD of SCHOOL, DEAKIN UNIVERSITY
  • Communication Designer
Dr. Meghan Kelly is a visual communication designer whose experience includes working on large, high profile campaigns and a range of corporate companies during her time as a practicing designer. Kelly is currently serving as Head of Academic Group (Screen and Design) and senior lecturer in Visual Communication Design at Deakin University, Melbourne, Australia. Her research interests are in exploring issues surrounding identity creation and representation in a cross-cultural context, and the process to achieve a respectful, culturally owned outcomes in professional design practice. Her passion for a global understanding of design extends into her teaching practice and continues to be explored in research projects and design opportunities. Kelly has worked with Dr. Russell Kennedy to co-author the Australian Indigenous Design Charter (winner of the Premier Design Award (Design Strategy) and Award of the Year 2018) and the International Indigenous Design Charter (winner of the Good Design Award (Indigenous Design) 2018). In addition, Kelly co-authored the book Museum development and cultural representation: Developing the Kelabit Highlands Community Museum (2018). This research interrogates the challenges of developing a visual representation from intangible cultural heritage. Kelly is a member of the Design Institute of Australia (DIA) and the International Council of Design (ico-D) and a Regional Ambassador of (Oceania) of INDIGO (International Indigenous Design Alliance).

Dr. Penny Hagen

Dr. Penny Hagen assists organisations and teams to apply co-design and design-led approaches to the design of strategy, programs, policies and services and to build their co-design capability. Over the last 15 years Penny has designed and led a range of participatory and social innovation initiatives in Australia and New Zealand working across community, commercial and academic sectors.

Elaine Regina

Job Titles:
  • Junior Designer
Elaine Regina is a junior designer & visual storyteller with a major interest in speculative projects, especially those that incorporate sustainable systems for future living. Initially starting out within the project management and marketing field, she recently joined RMIT School of Design Master of Design Innovation and Technology to pursue her passion in technology and futures. Upon graduation, she hopes to use design as a medium to solve current world issues.

ERIN TAN

Job Titles:
  • Experience Strategist
  • EXPERIENCE STRATEGIST, PUBLICIS SAPIENT
Erin is an experience strategist with a background in visual design and healthcare. She loves to unravel the intricacies of human behaviour, design meaningful experiences, and delivering upon positive impact for those an experience may serve. With a fascination for data she seeks to explore how both quantitative and qualitative data can better serve design in practice. Having recently joining Publicis Sapient, she will reside within the strategic design team working with trans disciplinary cross-functional teams to help businesses thrive with emerging technologies.

ERINA HO

Job Titles:
  • Designer at Kiraku
  • HEAD of DESIGN, KIRAKU INC
Erina is a designer at Kiraku, a Tokyo/Kyoto based company with a focus on providing project management services and software solutions for property developments around Japan. Her role involves a wide range of disciplines from branding/concept development of hotels to leading the software design for Kiraku's property management system. Prior to joining Kiraku, she worked as a designer for Artsy, a platform for collecting and discovering art. Her previous experience also includes working as a freelance designer for IDEO and Shiseido.

EUNICE SARI

Job Titles:
  • CO - FOUNDER, USER EXPERIENCE INDONESIA
  • Seasoned UX Expert and Design Researcher
Dr Sari is a Seasoned UX Expert and Design Researcher with more than 20 years of experience serving corporate clients around the world. She is also the CEO and Co-Founder of UX Indonesia and Customer Insight Pty Ltd (Australia), leading service design projects and initiatives in empowering digital transformation for global organizations. She passionately volunteers her time as the Vice President of SIGCHI Chapter at the Association of Computing Machinery (ACM), Charles Darwin University Honorary Research Fellow, Google Mentor and Certified Design Sprint Master, Executive of Indonesian Diaspora Business Council in the field of IT, Technology and Innovation, making a global impact one day at a time. As a Designer and Researcher, she loves working in the field, building empathy with people she designs for. Through her work, she has published a number of well-known international publications benefiting both academia and industry in implementing Service Design worldwide.

JASKARAN BAWA

Job Titles:
  • CO - FOUNDER, COMMUNITIES of CARE
Jaskaran is a Designer with a varied design practice. Trained as an Aeronautical Engineer, Jas came across Human Centred Design as an intern while researching interactions between a pilot and the engine. He is interested in a systematic perspective on design, and using that as tools to understand the intersection of technology, economics, markets, and policy. He co-founded the Communities of Care support group as an attempt to comprehend the relationships between power, privilege, precarity, and agency.

Jefa Greenaway

Job Titles:
  • Director
  • Principal
Jefa Greenaway is Director of Greenaway Architects and Principal of Greenshoot Consulting and has spent more than two decades exploring the intersection of engagement, Indigeneity and the built environment across private, commercial and educational projects. Jefa is also a Lecturer at the University of Melbourne, focussing on Indigenous curriculum development. Jefa's practice projects include, the Koorie Heritage Trust, design principles for Aboriginal Housing Victoria and currently the Wilin Centre at the VCA and the New Student Precinct, for the University of Melbourne. His project Ngarara Place, at RMIT University was exhibited in the Australian pavilion at the 2018 Venice Biennale.

JO SZCZEPANSKA

Job Titles:
  • CO - DESIGN CONSULTANT, DENTAL HEALTH SERVICES VICTORIA
Jo is a designer, researcher and co-design advocate. She works with clients and communities to think big, act small and prototype fast. Jo has worked in Australia and abroad. She has received many awards in the sustainability and social impact space. Jo is an expert in translating generative research into great designs. Jo has years of experience applying co-design to many sectors and topics. She holds a Masters of Social Design looking at healthcare experiences. She works on impact projects with resilient communities that are hard to reach. Her approaches aim to increase access for all involved. She lectures in Design thinking, human-centred design and service design.

Jorge Mario Castillo Velasquez

Job Titles:
  • Architect
  • Civil Engineer
Jorge Mario Castillo Velasquez is an architect and civil engineer from Colombia. After leading a successful career in Latin America, Jorge moved to Australia to study at RMIT School of Design Master of Design Innovation and Technology (MDIT), where his initial passion for design and engineering is expending to new territories such as speculative design, biodesign, interaction design and parametric architecture.

JULIA BIRKS

Job Titles:
  • ASSOCIATE DIRECTOR of STRATEGIC DESIGN, ISOBAR
Julia is passionate about human-centred design: and is genuinely happy (and a little giddy) when designing experiences in a way that creates meaningful, positive impact on people's lives, and improves how they engage with a particular organisation or touchpoint. Sometimes this takes the form of UX or service design; sometimes it's through facilitating change that optimises the way an organisation deliver its services to customers. A current focus is creating and enabling high-performing teams to deliver work that is human-centred and iterative, delivering value to customers frequently.

KARINA SMITH

Job Titles:
  • PRINCIPAL, MELD STUDIOS
Karina is an award-winning designer, educator and humanist who has worked with some of Australia's largest corporations, governments and social-enterprises. She has over 20 years of experience using the design process to untangle complex problems of the world we live, helping businesses to build deep empathy with their customers and deliver solutions that make people's lives easier and lovelier. Karina works alongside teams within organisations to help build their design capability, and helps organisations become better versions of themselves by working with leaders, teams and individuals to adopt a human-centred culture and ways of working.

KATIE POTTER

Job Titles:
  • Strategic Design Consultant
  • STRATEGIC DESIGN CONSULTANT, ECOIMPACT
Katie is a strategic design consultant who has worked on multiple transformation projects across a wide range of sectors and industries. She currently resides in CityLab, at the City of Melbourne, where she helps lead human centred design research for projects tackling waste collection systems, the future of streets, city development and city disruption. She works both client side and with some of Melbourne's leading strategic design agencies in the finance, insurance, healthcare, aged care and disability sectors. The scope of these projects can include everything from value proposition, business model transition, employee experience, and supply chain logistics, through to implementation, decision making and continuous learning frameworks. Her EcoImpact workshops promote the intersect between systemic environmental problems and the service design industry, providing designers with tools they can embed into everyday projects to help increase environmental outcomes.

Lara Penin

Job Titles:
  • Associate Professor of Transdisciplinary Design at Parsons School of Design
  • DIRECTOR of TRANSDISCIPLINARY DESIGN, PARSONS
Lara Penin is an associate professor of Transdisciplinary Design at Parsons School of Design, where she has been director of the Transdisciplinary Design graduate program from 2015 to 2019. Lara is co-founder of the Parsons DESIS Lab, an action research laboratory that works at the intersection of strategic design, management, and social theory, applying interdisciplinary expertise in problem setting and problem solving to sustainable practices and social innovation. In her work she seeks to explore the agency of service design to effect positive social change while bridging the gap between the innovation of design pedagogy and practice to equip designers to play a more transformative role, involving both civil society and the public sector. She's the author of "An Introduction to Service Design. Designing the Invisible" (Bloomsbury, 2018) an introductory textbook on service design. Lara has been the principal investigator of "Amplifying Creative Communities" and more recently, a project for the Brooklyn Public Library related to improving services for reentry from incarceration offered at the library branches. She received grants from the Rockefeller Foundation, the National Endowment for the Arts and the São Paulo Architecture Biennale. She was the chair of the Service Design Network Global Conference in 2015. Lara holds a PhD in Design from the Milan Polytechnic University in Italy and a BA in Architecture and Urbanism from the University of São Paulo in Brazil.

LEISA REICHELT

Job Titles:
  • HEAD of RESEARCH and INSIGHTS, ATLASSIAN
Leisa has built and led teams who transformed public services with user centred service design with the Australian government and UK Government at the Government Digital Service (GOV.UK). She is a regular speaker and workshop-giver and has spoken at conferences including London IA, UX London, dConstruct, Drupalcon, EuroIA, Future of Web Apps, Web 2.0 Expo, Next, Interesting, GUADEC, Interaction, and Reboot.

LOUISE LONG

Job Titles:
  • Service Design Director
  • SERVICE DESIGN DIRECTOR, TODAY
As Service Design Director, Louise oversees and helps our Service Designers deliver world-class projects for social and environmental impact. She ensures Today's projects are as practical as they are ambitious-helping our clients innovate toward the bright futures they wish for. Louise has a human-centred worldview, understanding systems through people, and she brings this perspective to everything she does. Her vast business experience enables her to translate the relevancy of design methods and mindset to business value and outcomes.

MARTIN GRANT

Job Titles:
  • DIRECTOR, THINKPLACE
Martin sees a future where commercial and social organisations use their scarce resources wisely; a future where innovation efforts are de-risked by decisions that are truly human centric and system realistic. With more than 30 years' experience in the human centred design across a multitude of systems, Martin has deep expertise and experience in scaled systemic change. Martin's recent work includes bringing a system-based approach to the transformation of the building and construction industry, helping deploy central government funding into the fresh water catchment revitalisation system and has just started work on a transition to productive and sustainable for New Zealand's primary sector. Martin has a degree in business management. He is trained in the Cynefin model of systems. Martin attributes his success to being a pragmatic life-long learner and explorer in the areas of innovation, human centred design and systems thinking.

MATHAN RATINAM

Job Titles:
  • STRATEGIC DESIGN CONSULTANT
Mathan Ratinam has 19+ years experience as a design professional and educator and is passionate about taking design to where it isn't. He has spent the last decade operating at the intersection of design and international development focusing on climate technologies, entrepreneurship, innovation ecosystems, and human and environmental security. He was the inaugural Managing Director of CivVic Labs at LaunchVic, the Victorian Government's startup agency. Prior to that he was the Lead Design Specialist in the Innovation and Entrepreneurship Unit at the World Bank and has been engaged as a strategic designer by the White House during the Obama Administration, various UN agencies, the US Dept of Defense, international NGOs and served as an advisor to the Australian Government's Dept of Foreign Affairs and Trade. As an educator he has taught at Columbia University and Parsons School of Design in New York. He holds a PhD in Architecture from the Royal Melbourne Institute of Technology, Australia.

MATIU BUSH

Job Titles:
  • DEPUTY DIRECTOR HEALTH TRANSFORMATION LAB, RMIT UNIVERSITY
Matiu is a hybrid - a clinician and a designer who founded One Good Street, a social impact platform to encourage neighbour initiated care for older residents at risk of social isolation and loneliness. Matiu is the Deputy Director of the Health Transformation Lab at RMIT, designing towards cultures of innovation and creativity in healthcare. Matiu has a Master's degree in Public Health and broad clinical and managerial nursing experience, including working in Tijuana, Mexico with Nobel Prize Laureate Mother Teresa in international border aid, and as an emergency, oncology, intensive care nurse and is a sexual health Nurse Practitioner. Matiu contributes to health system innovation through involvement with Better Care Victoria as a board member and the Emerging Leaders Clinical Advisory Committee. Matiu is a Rotarian and a member of the Health Informatics Society of Australia (HISA) and mentors the next generation of undergraduate and postgraduate science students through the Melbourne School of Population and Global Health Mentoring Program

MELIS SENOVA

Job Titles:
  • FOUNDER, HUDDLE
Melis is a well known thought-leader in human-centred design, founder of strategic design consultancy, Huddle and author of This Human. Melis is a recognised executive coach and speaker, working locally and internationally. She is also the founder of Huddle Academy, a school focussed on helping individuals and organisations design with people in mind. Melis brings multiple disciplines to her practice of human-centred design. She is a biomedical engineer, a published author in peer reviewed journals in the field of Neuroscience and Audio Engineering. She has a PhD in human centred design focussed on the role design plays in situational awareness and peak performance in military aircraft pilots.

MICHAEL PENG

Job Titles:
  • Co - Managing Director and Co - Founder of IDEO Tokyo
  • PARTNER & MANAGING DIRECTOR, IDEO TOKYO
Mike Peng is a Partner, co-managing director and co-founder of IDEO Tokyo. In his role, Mike works with colleagues to set the strategic direction of the business in Japan, mentor designers, create new offerings, and lead client relationships and projects in Asia. Prior to Tokyo, Mike helped start-up IDEO's New York office and lead its design research discipline. Mike has taught at New York University's Robert F. Wagner Graduate School of Public Service and Copenhagen Institute of Interaction Design (CIID). He's also a visiting lecturer at University of Tokyo, Keio University, and Kyushu University. Mike graduated from the University of California, Berkeley, with a degree in cognitive science and an emphasis in neuroscience.

NICO LEONARD

Job Titles:
  • Design Leader
  • STRATEGIC DESIGN DIRECTOR, FABRIC
Nico is a design leader with 15 years experience practicing across the strategic, service, and speculative design space. Based in Tokyo, Nico has worked in consulting, startup, and corporate contexts with organisations in Japan, Australia, Hong Kong, Singapore, US, and UK - creating cultures of experimentation to help scale both new ventures and existing businesses. Nico's experience includes: experience strategy and futures thinking for global brands; leading and recruiting inclusive design and strategy teams; employee experience programs; social impact and sustainability strategy; fintech incubation; data ethics advocacy; design education; and innovation for health and government services.

OLLIE COTSAFTIS

Job Titles:
  • INDUSTRY FELLOW, RMIT UNIVERSITY SCHOOL of DESIGN
Dr Olivier Cotsaftis is a post-disciplinary designer navigating the spaces between presents, futures, fictions and realities. At RMIT University School of Design, his research addresses climate resilience and social innovation in urban heterotopias. Ollie is also the founder and creative director of future ensemble studio and the co-founder of Speculative Futures Melbourne-the Melbourne Chapter of The Design Futures Initiative.

OPHER YOM-TOV

Job Titles:
  • CHIEF DESIGN OFFICER, ANZ
Opher spent almost a decade with the global innovation powerhouse IDEO, first in Silicon Valley and then leading their Shanghai start-up office. He has helped develop products, services and innovation capability for corporations such as Apple, Microsoft, Nike, GE, BP, McDonald's, Procter and Gamble and Pfizer. He then led the Customer Centred Design team at Westpac and their wealth arm BT Financial Group, charged with building Innovation and design thinking capability and creating new products, services and experiences for the group. Westpac Group have launched a number of award winning insurance, superannuation, online banking, investment and financial advice offerings through this approach that have collectively attracted billions of dollars under management. After a 3 year adventure co-founding a technology startup, he joined ANZ as Chief Design Officer, the first such role of any bank worldwide. Opher has 2 objectives: enable all of ANZ to apply Human Centred Design to build unique propositions and solve tough problems; and build and lead a community of world class designers that create meaningful customer, staff and banker experiences.

Rob Lee

Job Titles:
  • Illustrator, Writer
  • SERVICE DESIGN MANAGER, IAG
Rob Lee is an illustrator, writer and creator who is deeply passionate about seeing the world in new ways. He regularly puts himself into situations where he can find stories, inspiration and patterns in the world around him, to exercise and build the muscle of his imagination. He then translates these ideas into a variety of different creative mediums, including digital artworks, sculpture, poetry, video and stories. Rob is excited about the future, and thinks that possibility is only fuelled by how much we feed our realities with hope or fear. Professionally, he has had a history as a service design practitioner and visual facilitator in a Financial Services Innovation Lab, before moving into design management roles. At present, he is currently leading a team of service and strategic designers within the Design Centre at Insurance Australia Group. He strongly believes that the magic in the world around us is contingent on what we're willing to pay attention to. More of Rob's work can be found on his website hiroblee.com. Memories of Uncharted Optimism is his first exhibition.

ROSS HARDING

Job Titles:
  • PRINCIPAL, FINDING INFINITY
Ross is a passionate, enthusiastic & creative engineer with a purpose. After living and working as a consultant in Sydney, Melbourne, London, Stockholm, Mexico & Berlin, he has helped to push the limits environmentally on some of the world's most advanced projects. Finding Infinity, his firm, provides advice and cost/benefit analysis on architectural projects ranging from houses to citywide masterplans & ski resorts. His primary focus is on the financial viability and inevitability of self sufficient cities. Ross & his team work together with developers to demonstrate that we no longer need to make a negative impact on the environment to make a profit. Internationally recognised architecture firms include Foster + Partners, Ateliers Jean Nouvel, Adjaye Associates & Grimshaw Architects. Acknowledging that the barriers to transform cities to become self-sufficient are as much about people as they are technology & finance, Ross started to focus on creative communications. Since then, Ross and his team have worked on creative initiatives ranging from solar powered events with Vivienne Westwood in London to film making with Design Hotels in Germany. Ross recently spoke at TEDxHamburg about the inevitability of self sufficient cities.

Ryley Lawson

Job Titles:
  • CO - FOUNDER, MAKING SPACE
  • Design Researcher
Ryley Lawson is a design researcher focused on intersections between design and power, precarity and community building, and collectively imagining and contesting futures. Recent community initiatives include talk series, panel discussions, exhibitions, symposia, and publications, always with the support of others - including co-founded critical support groups Making Space and Communities of Care. Ryley has conducted research with and for Paper Giant, Australia Post, RMIT, and the Design and Social Innovation in Asia-Pacific Research Network. He has also organised for Melbourne Design Week, SDM's Design and Ethics, Service Design Now, UTS, DESIS-Lab Melbourne, Paper Giant and RMIT.

SAFA ALMARHOUN

Job Titles:
  • Advisor
  • PRACTICE MANAGER, TODAY
Safa leads Today's Cultural Intelligence (CQ) Practice. Safa is an experienced cultural advisor and stakeholder relationships manager. She served as Victoria's Multicultural Youth Commissioner and Chairwoman of the Victorian State Government Social Cohesion and Community Resilience Advisory Group. In 2017, she was awarded a Joan Kirner Young & Emerging Leaders fellowship by the Victorian State Government that has seen her hone her capabilities and leadership.

SAMANTHA YUEN

Job Titles:
  • DESIGN RESEARCH COACH and RESEARCHOPS LEAD, GOVTECH SINGAPORE
Agoraphobia led Sam from hospitality to human-centered design in 2005. Curiosity, candour, and an innate care for the people she once feared have guided her on this path, and she is currently at GovTech Singapore, driving design research and research ops as new disciplines while building a reflective practice centered around skill sets, mindsets, and self care. Her hope: That one day, people will feel safe enough to cry in front of their colleagues.

SARAH DRUMMOND

Job Titles:
  • CEO, SNOOK
Sarah is a designer, CEO and serial idea generator. She co-founded Snook, MyPolice, CycleHack, Dearest Scotland, Alloa Pride and The Matter. For this work she was awarded a Google Fellowship for her work in technology and democratic innovation and named as Good magazine's 100 extraordinary individuals tackling global issues in creative ways.

SARAH MCARTHUR

Job Titles:
  • CO - FOUNDER, SPECULATIVE FUTURES MELBOURNE
Sarah is a design leader with an anti-disciplinary approach to solving our most complex challenges. Her radical curiosity is focused on how emergent technology, speculative design and experiential futures can enable vivid experiences that forge human connection and help us make better decisions about what's next. Creating across strategic, experience, service, brand, product and spatial design, she is currently Designer in Residence at City of Melbourne's CityLab. She most recently, co-founded the Melbourne chapter of Speculative Futures, an international network for those interested in futurism and design fiction.

Sasha Abram

Job Titles:
  • Design Researcher
  • SERVICE DESIGNER, FIRST AUSTRALIANS CAPITAL
Sasha Abram is a design researcher working in service design and social innovation. She is a passionate educator and community organiser. She has a Master of Design in sustainability, strategy and enterprise, and a Masters by Research looking at service design in remote Indigenous communities.

Seb Chan

Job Titles:
  • Chief Experience Officer at the Australian Centre
  • CHIEF EXPERIENCE OFFICER, ACMI
Seb Chan is Chief Experience Officer at the Australian Centre for the Moving Image in Melbourne. He is responsible for holistic strategic design and oversees teams responsible for experience & digital, ICT, as well as the museum's collections & digitisation programs.

STEPHANIE DAO

Job Titles:
  • EVENT MANAGER
Steph manages events and operations for SDNOW. Previously Steph worked as the venue booking team at Venuemob, driving team success and working with venues and organisers across Australia. Prior to that, Steph was a Project Lead for the Department of Psychiatry, University of Melbourne - helping to create new online graduate courses and implement innovative learning practices. Steph was also responsible for all teaching programs across the Department. This involved a cross-disciplinary approach touching on project management, learning design, and stakeholder relations.