ACTION POINT ANALYTICS

Action Point brings high-scale data analytics to the creative process to provide the data backing for strategy development, optimization, impact and ROI. We focus on audience targeting, campaign analytics, content performance, engagement measurement, reputation tracking and competitive analysis... Action Point's team has served industry-leading clients in telecommunications, financial services, technology, beauty, athletics, consumer packaged goods, business services and retail, as well as entrepreneurial startup companies... Our team has been at the leading edge of marketing analytics for over 10 years. We have worked with some of the world's leading full-service agencies, as well as cutting-edge big data analytics startups. We have brought together a diverse team with strengths that range from product development and big data architecture to digital design and social strategy. With all of this expertise at the same table, we bring you seamless, action-oriented strategy.