DAINESE CONSULTING - Key Persons

Manager and Leader with a 15+ years strong experience in International Sales & Marketing within EMEA. During my career, I had a significant success in leading one European and one Italian subsidiary of North American companies (Smith Optics and Oakley). I also structured the business in EMEA for a third American company (GoPro), driving them to 3 digit annual growth and full market control. In the Sport and Action Sport Industry, Cycling, Optical and Consumer Electronics I worked with World-class Brands and high-end products (action cameras, technical and lifestyle apparel, footwear, eyewear, ski and cycling helmets, accessories, etc.).

Since 2008 Piergiorgio has assisted many well-known international brands in entering and expanding their business and financial interests in emerging markets like China, India and Turkey. He has advised brands through market research, business planning, partnerships, joint ventures, acquisitions, licensing, communication, trade exhibitions, events and personnel training. He is Chief Researcher and Educator for the Fortune Character Institute and Co-Secretary of the Luxury in China Summit (Shanghai), which presents the annual High Net Worth Individual consumer research called the China Luxury Report. Piergiorgio is also visiting professor in Luxury Brand Management and Fashion Marketing at major EU (Fondazione CUOA, University of Padua, IUM Montecarlo, IlSole24Ore Business) and China (Shanghai Jiao Tong University, UIBE Beijing) universities. Piergiorgio holds a BBA degree in Marketing from Texas Tech University (USA) and speaks English, Italian, French and German.