INTRODUCTIONS

While the official corporate philosophy of Google[10] does not contain the words "Don't be evil", they were included in the prospectus (on Form S-1) of Google's 2004 IPO (a letter from Google's founders, later called the "'Don't Be Evil' manifesto"): "Don't be evil. We believe strongly that in the long term, we will be better served-as shareholders and in all other ways-by a company that does good things for the world even if we forgo some short term gains."[11] The motto is sometimes incorrectly stated as Do no evil.[8][12]... "Don't be evil." Googlers generally apply those words to how we serve our users. But "Don't be evil" is much more than that..... Google users trust our systems to help them with important decisions: medical, financial and many others. Our search results are the best we know how to produce. They are unbiased and objective, and we do not accept payment for them or for inclusion or more frequent updating. We also display advertising, which we work hard to make..

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