SUNTEX ENTERPRISES - Key Persons
Lawrence Twombly (Buzzy) is a native of Manchester, NH (52). Lawrence has been called "Buzzy" by everyone who knows him. His father's nickname was "Buzz" so "Buzzy", who was full of boundless energy for Larry Jr was a perfect fit.
Shortly after the birth of their first child, Buzzy went to work as a sales manager for a snack distributor in San Diego County. Buzzy was tasked to increase the number of offerings to be distributed in the Company's portfolio. Buzzy suggested beverages. After an exhausting search for just the right brand, Buzzy decided to develop one of his own. Buzzy's Coffee was born in early 1995. Buzzy's Coffee was a cutting-edge ready-to-drink bottled ice coffee in a 12oz glass bottle with a beautiful, award winning, shrink sleeve label. With the backing of his wife, both financially and emotionally, Buzzy built the small product to $2,000,000 is sales. At this time, Pepsi and Starbuck's teamed up to launch their version of the ready to drink Frappuccino. Frappuccino is a product that still dominates the segment. Knowing that he couldn't compete with the might of Pepsi, Buzzy sold the brand to a larger company for $2,000,000 in an all stock deal.
Throughout the process of developing Buzzy's Coffee, Buzzy befriended some of the most important and influential people in the beverage and distribution business. He developed a reputation of being able to get things done without spending a lot of money to do it. He also developed a reputation of developing beverage packaging that is not only cutting edge and attractive but also cost effective.