WISDOM SPRINT - Key Persons

A holistic and flexible creative, Vanina enjoys problem-solving in every context. Vanina's broad marketing experience, from creative to operations leadership, gives her a strong focus on customer need and value proposition. In 2012 she joined an early-stage startup, BlaBlaCar, and helped rapidly scale it through multiple funding rounds. It grew into one of Europe's "unicorn" tech companies, valued at over a billion dollars. As Head of Marketing & Design, she led high performance cross-channel marketing across multiple regions, working at the forefront of digital brand and advertising for disruptive products. Vanina earned a Masters in design from Ecole Superieure des Arts Graphiques, in Paris, after which she worked as an Art Director in advertising and communications for a decade. Her cross-functional experience allows her to approach projects both as a trained designer, and as a marketing strategist with first-hand knowledge of innovation and rapid growth.

A serial entrepreneur, Vinay also works with clients around the world to design new ventures. With an operational mindset and a bias for action, he brings a strong focus on financial viability and market feasibility. Before co-founding Wisdom, he was a business design and project lead at the innovation company IDEO. Prior to that, he held senior positions in the media, telecommunications, internet, travel, and venture capital industries. From 2009 to 2013, he co-founded and raised venture funding for WhipCar, the world's first peer-to-peer car rental marketplace. The start up was a pioneer in the exchange of hyperlocal personal assets, offering a first-to-market multi-party insurance product. Vinay earned his MBA from London Business School (LBS) and has a double-degree in Behavioural Science and Finance from the University of Maryland. He regularly contributes to the innovation curriculum at LBS and serves as an advisor to startups globally.