Center for Communication and Change-India is the sister organization of the Johns Hopkins Center for Communication Programs (CCP), which is part of the Johns Hopkins Bloomberg School of Public Health, a globally recognized premier health institution. CCC-I was registered in India in 2012 as a trust to ensure the availability of quality social and behaviour change (SBC) expertise in the country and build local capacity for SBC more comprehensively. The sister organization status allows CCC-I to be locally relevant while still drawing from CCP's formidable international experience and expertise.