SAETHER - Key Persons
Born 1982, Danish nationality
Daniel has been with SÆTHER for a total of 14 years (2023) and heads our Finance Department as CFO. Daniel's CV also includes positions as CFO at Otis, Senior Group Controller at Nilfisk and Auditor at Deloitte. Daniel values accuracy and precision - and at the same time his ability to convey complex information is second to none.
Job Titles:
- Nordic Sales & Marketing Director
Lars holds a master's degree from Aarhus University and certificates from CBS, HBS and Wharton. On the SÆTHER board, he focuses on CFO, COO, and CRO areas of responsibility.
Job Titles:
- CEO & General Manager, Prestige
- CEO, CO - Owner & General Manager ( Prestige ) at SÆTHER
Born 1967, Danish nationality
Palle joined SÆTHER in 2019 and worked side by side with our founder Ellinor Sæther up until her passing in 2023. Palle has brought along decades of extensive experience from management positions with major players in the industry such as Estée Lauder, Revlon, L'Oréal and Elizabeth Arden. He also brought along a never-ending energy and an impressive drive to win and always staying on top.
IT and technology executive with 20 years in leadership, technology, and data strategy, business intelligence, ERP, project and portfolio management and cyber security. Pernille holds a master's degree in applied mathematics from DTU. On the SÆTHER board, she focuses on the business opportunities and risks related to digital, IT, and cybersecurity.
Job Titles:
- PR & Influencer Marketing Manager