GROUNDED

Grounded bring a shopper perspective to products, brands and environment. Understand where consumer relationships are disconnected or lost in store and develop ways to build trust through valuable experiences... Grounded provided continued assessment by validating the new approach through an in-store 'test and learn' initiative before investing in roll out... Grounded developed a shopper led programme to identify in store perceptions of brands and current marketing and communication. Grounded provided metrics and insight to define a new criteria for point of purchase and instore communication; providing the framework for briefing design agencies and assessing development. This has resulted in market leading execution for the client's european, middle east and african regional roll-out.

Primary location: Sutton Upon Derwent United Kingdom