BUDDY PLATFORM - Key Persons


David McLauchlan - CEO, Founder

Job Titles:
  • CEO
  • Co - Founder
  • Executive Director
  • CEO Buddy Technologies and Executive Director
David is the co-founder, CEO and Executive Director of Buddy Technologies. Before launching Buddy, David gained extensive international business experience, spending nearly 11 years at Microsoft Corporation in Redmond, WA in the hardware, software and development teams. Prior to moving to the US, David was a management consultant for PwC in Australia. David holds a Master of Engineering and a Bachelor of Electronic Engineering (Hons) from the University of South Australia.

James V. Nelson

Job Titles:
  • Executive Director
  • Company 's Senior Director of ECommerce
Based in Melbourne, Jim is the Company's Senior Director of eCommerce, in which capacity he is responsible for the LIFX direct-to-consumer eCommerce business globally, including business planning, digital marketing, web analytics and web technologies. Most recently, Jim has been working on online conversion optimisation within the LIFX websites and app to align to the increasing global demand for online shopping, driven by the COVID pandemic. Jim has over 15 years of experience leading digital marketing and eCommerce initiatives internationally for some of the Australia leading retailers, including Aesop and Cotton On.

Martin Carroll

Job Titles:
  • Managing Director, Buddy Platform ( Europe ) Limited.
Martin Carroll is responsible for our European operation across Sales, Business Development, Financial and Operational execution. Martin brings to Buddy Platform 20 years global telecom and operational experience from leadership roles in Digicel (COO - Enterprise Caribbean), Vodafone (Enterprise Fixed Transformation - Ireland) and Mitel (Head of SMB Portfolio - Canada). In leading the European operation, Martin leverages his skills in operational management, sales execution, and business transformation as our industry evolves and we scale our business globally. Martin holds a Masters/MBA from University of Cardiff (Wales) and is a graduate of the Marketing Institute of Ireland.

Paul W. Russell

Job Titles:
  • Executive Director
  • Company 's Vice President of Software Engineering
  • VP of Engineering
  • VP of Software Engineering
Paul is the Company's Vice President of Software Engineering, where he is responsible for leading Buddy's software engineering teams for mobile app development and cloud infrastructure development. Based in Brisbane, Paul has recently taken on the role of enterprise architect driving initiatives to improve core business systems across different business units. Paul spent 17 years consulting globally across different technologies and industries prior to joining Buddy. Paul holds a Bachelor of Information Technology from Queensland University of Technology.

Richard (Rick) Borenstein - Chairman

Job Titles:
  • Non - Executive Chairman
  • Investor, Advisor and Board Member With over 40 Years
Dividing his time between San Francisco and Tel Aviv, Richard (Rick) Borenstein is a venture investor, advisor and board member with over 40 years of technology company experience. Rick brings extensive business, finance, accounting and entrepreneurial skills to Buddy Platform. Rick grew up in New York City, and attended the University of Michigan before going to Harvard Business School. He has taught entrepreneurship at the Center for Entrepreneurship at the University of Michigan and at San Quentin Prison (SF Bay Area) as part of The Last Mile program.

Richard Jacroux - CFO, COO

Job Titles:
  • Chief Financial Officer
  • Chief Operating Officer
Richard Jacroux is the Chief Financial Officer and Chief Operating Officer of Buddy Platform. Richard has a 20 year background in financial management and accounting, with an extensive background in operational efficiency, forecasting, budgeting and management reporting, ERP implementation and upgrades, strategic leadership and guiding and restructuring business practices. He was named Chief Financial Officer of the year by Puget Sound Business Journal in 2010. Richard holds a Masters/MBA in Management from J.L. Kellogg Graduate School of Management and a Bachelor of Arts in Business Administration and accounting from the University of Washington.

Stephen Gates

Job Titles:
  • Non - Executive Director
  • Senior Executive
Stephen is an experienced Senior Executive who has held a number of roles in various Global and local organisations for over 25 years - currently Managing Director of Neon-Orient Oceania, a global sourcing company connecting clients with manufacturing. Previously at Neon-Orient Oceania he held the roles of National Business Development Manager, Country Manager, Executive General Manager and Global Sales Director. Other global organisations Stephen has worked for include AMCOR, Paperlinx and Aprilasia and Stephen has held positions in industry Committees such as APIA and NOPA.

Travis Gerber - CEO

Job Titles:
  • CEO
  • Managing Director, Commercial and Shared Services
Travis Gerber is the CEO of Buddy Platform and is responsible for delivering on the value that the Buddy Platform provides to its customers and partners worldwide. Travis has held several IT operations and professional services leadership roles developing and leading organizations including several years as Chief Technology Officer of Microsoft Ltd, United Kingdom. Travis holds an MBA from the Foster School of Business (University of Washington).

Vicky Allinson - Secretary

Job Titles:
  • Company Secretary
Vicky Allinson has over 30 years' accounting, auditing and corporate governance experience, including senior positions in a number of listed companies and audit manage for Deloitte Touche Tohmatsu. In addition, Vicky has gained professional experience while living and working in both Australia and the United Kingdom. She has significant experience acting for ASX listed companies as chief financial officer and/or company secretary, and has also assisted a number of companies to list on the ASX.