CICR Europe is the research and consulting wing of IMI. Every year CICR brings out an annual "World's Most Recognizable Brands Research". This is the only global research of its kind that is taken out because it does not only focus upon the world's most recognized brands (Global Cult Brands, Iconic Global Brands and the most recognizable Global Brands) but it additionally does a regional research on the following four categories
Also known as: CICR Europe