MATT MCKINNON

Hi, I'm Matt McKinnon - a Digital Designer and Webflow Developer with over 10 years of experience designing clean, minimal, and motion-led digital experiences... From there, I work backwards-mapping out a clear, focused path from concept to execution. My process begins with low-fidelity wireframes to establish structure, user flow, and hierarchy. This sets the foundation for a seamless user experience and ensures alignment from the start... Once the core UX is solid, I move into high-fidelity design in Figma, layering in brand, visual style, and motion to bring the interface to life. I keep things clean, minimal, and intentional-every detail has a purpose.