SIBU

Head Designer Sibu Dladla received his certification from the Cape Town Haute Couture School of Fashion Design in garment construction, design and fashion business prior to founding the Jaded Life (JL) brand and label in 2006, having been inspired by Nelson Mandela's encouragement for South Africans to set up companies (see Inspiration in NEWS). The naming of the company was an ironic response to an affected world-weariness by supposed fashionistas looking for elusive inspiration. JL began as a fashion design company with the well-received first range as showcased at the Winter Audi South Africa Fashion Week resulting in JL supplying a selection of garments to high-end boutiques whilst also working on a bespoke level with private clients as the fashion label Jaded Life was officially launched. The strong media response gave the company a more robust brand presence attracting the venue management company Opium Group, an international lifestyle restuarants-to-clubs company, with which JL..

Also known as: Jaded Life Hub, Jaded Life Hub Ltd

Primary location: London United Kingdom