THE HOOK

I'm Juju Hook. For 25 years I've been helping companies build brand identities. I started with an undergrad in creative writing, working on the client side. I got the prerequisite MBA, and for a decade I learned the nuts and bolts of marketing and measurement as an executive in the financial industry. I learned syndication and channel marketing while managing brands for Jacuzzi. I traveled, trained, networked, mentored and managed. And I was always the one who saw things a little differently, always the one who pushed the envelope... So naturally, I became a consultant. And once I stepped away from my corporate ambitions, I found myself immersed and absorbed in clients' companies in a refreshing and honest way. I found my juju. I coached executives and led discussions. I gathered employee opinions and conceived surveys to capture reality. I guided arguers to consensus and leaders to the truth. I helped companies find "it." And it was thrilling... So I pursued ways to go even deeper...

Also known as: Juju Hook, LLC, Strategic Juju, The Hook LLC

Primary location: Encinitas United States