CRANKSHAFT CONSULTING - Key Persons

Andy Lilienthal is an award-winning writer and a marketing consultant specializing in automotive. He's written professionally since 1999 and has over 13 years in the automotive aftermarket working at companies including Warn Industries, Bushwacker, and Lund International. Editorial works include writing and photography for off-road print magazines, to new-car reviews online. He's a photographer with images in multiple magazines, blog sites, and the New York Times.

Mercedes Lilienthal is also an award-winning journalist and photographer who specializes in vehicular adventure travel, the automotive industry as a whole, and inspiring women within it. Mercedes, a dual citizen of the United States and Germany, grew up with an international identity and loves to document her travels. Her work includes journalism, photography, and various PR/marketing services for a wide array of clients.