CHANNELPR - Key Persons
Arnab Banerjee, COO, Channel PR, has rich media experience of over 20 years working with leading national dailies like The Times of India, The Hindustan Times, Mail Today, The Indian Express and magazines like Outlook. He has worked as the Senior Editor with India Today group, Network 1 group and US based Silicon India magazine where he was instrumental in establishing its India base.
He has in-depth understanding of how media environment and journalist fraternity works. His has been writing on diverse issues including business stories, social issues, art, culture, cinema and music. As a Master of English literature he has keen understanding of the language and literature. He keeps strong checks on the quality of communication of CPRC for its clients be it for media advocacy content or content for digital platform.
He is a keen film enthusiast and has been reviewing films. He also appears on television as a film critic, and reviews films on the FM radio channels and BBC Radio.
Job Titles:
- Director Strategy & Planning, Channel PR Consultancy
Mridul Chandra, Director Strategy & Planning, Channel PR Consultancy has more than 12 years of experience in Communications, Public Relations, Activation and Promotions. Mridul is not only the founder and promoter of Channel PR but is amongst the planners behind innovative and strategic approach carved for its clients at Channel PR.
He has extensively worked with clients in Public Affairs and media advocacy with RUTF in India, Govt. of Rajasthan during the previous tenure of Chief Minister Vasundhara Raje and planning for Eurofighter Typhoon Fighter Planes (EADS) in the multibillion defense deal. He has worked in varied sectors of the industry with Delphi Automotives, Rolex Awards for Social Enterprise, Timex watches. Six Senses Resorts and Spas, The Leela Palace Udaipur, Delphi Automotives, Nokia, Xerox, National School Of Drama, Dominos Pizza, Appu Ghar, Britannica Encyclopedia, Alcatel, Greenpeace International, British Medical journal, Duke university Fuqua School of Business, Confederation Of Indian Industry, Afro- India chambers of Commerce, UAE India Business Council to name a few.
He was instrumental in CPRC sketching the strategy to advocate use of RUTF across India, CMAM programmes and to brand Indian manufacturer NuFlower foods which resulted in getting green signal for RUTF by the PMO despite negative sentiments initially in the government and the media. He also helped Domino's Pizza India Pvt Ltd. launch of Sicilian Wheat Treat Pizza and Pizza Mania and repositioning of Domino's from ‘Hungry Kya' to ‘Khushiyon Ki Home Delivery'. He enabled Domino's store launches in Tier II cities in Domino's expansion PAN India, Timex launch of Conversation starters Collection with Brett Lee and Mandira Bedi (Celebrity tie ups)., Rolex Awards for Enterprise with Romulus Whitaker- the snake man of India and Moji Riba work on cultural preservation Arunachal Pradesh, Duke University (Fuqua School of Business) - World's first legitimate Cross Continent Globally distributed Business program across Shangai (China), New Delhi (India), Johannesburg (South Africa), Dubai (UAE), UK, USA and St. Petersburg (Russia), Impact Senior Living Estate (ISLE), premium living (activity based, medically enhanced and safety proof) senior citizen living from Impact Group promoted by Mr. Harpal Singh; Deputy Chairman, CII Northern region, and Chairman (Non- Executive) Ranbaxy Group and Mr. Deepak Nirula, Ex- Chairman and founder, Nirula's family restaurant with stakes of Mr. Malvinder Mohan Singh, MD Ranbaxy Pharmaceuticals and Shivinder Mohan Singh, MD, Fortis Healthcare, Six Senses resorts and Spas; International chain of spas and restaurant across China, Mauritius, Turkey, Oman, Malaysia, Vietnam, Spain etc., Suncity Projects, A real estate major, Jumbo Electronics, Electronic Retail outlets, from the lineage of Jumbo group (Manu Chabbaria) in Middle East, Hero Electric, into E- Bikes placing itself as cost effective, safe and environment friendly means of transportation. Wonder wall; India's first fine art online photo gallery and Mr. Ajay Rajgarhia; photographer and curator working with leading photographers.
Job Titles:
- Director Advertising and PR for Channel PR Consultancy
The Director Advertising and PR for Channel PR Consultancy, Nishant Singh has been a marketing and sales professional for over 15 years with some leading organizations across sectors including State Bank of India, Standard Chartered Finance Ltd., UB Group, BCC Infrastructure Pvt. Ltd. etc. A student of science and mathematics in his school and college education he brings the same analytical and data driven approach to management in his professional career after he completed his MBA from EIILM University. His diverse training and experience with different aspects of communication field including PR, CRM, CSR, Sales and Marketing makes him an ideal candidate for leading the planning and execution of unique cross divisional campaigns at Channel PR - a 360* communications firm.
Prasoon the Director - Digital PR is a unique fusion of a Software Engineer and a Communications Consultant. His understanding of technology platforms helps us bring to life next generation consumer experiences and connect brands with their audiences in a way they like, when they like it.
Prasoon has worked extensively for some of the country's top-notch communication consultancies and media outlets such as Corporate Voice Weber Shandwick, Lexicon PR, Bates India, Comma Consulting, Pioneer Media, Hindustan, and Zietgeist Asia Magazine during his career spanning across India for over 12 years.
He has been instrumental in adding the digital edge to the communication portfolio of Channel PR since its inception in making it among the very first agencies in the country to offer these services. Apart from being a technocrat at heart, Prasoon has extensively worked in executing successful integrated campaigns for CPRC social sector clients such as Greenpeace International and Child Survival India as he has strong grasp of socially relevant issues and all data remains on his fingertips.
As a professional specializing in technological aspect of communication, he has helped brands develop their digital footprints, web and mobile assets, online reputation management, digital marketing strategies, search engine optimization and marketing. He has worked with a wide array of clients across sectors with varied requirements to understand their needs and align them with the pulse of their target audiences. NDTV: News channels. Launching NDTV Good Times, NDTV Imagine, NDTV profit etc, Arvin Meritor, Alstom, RIICO, HCC LAVASA, International embassies of Egypt, France, Australia Singapore, in India, Tourism authorities of Egypt, Australia and France, Copper Authority of India, Adobe, Aspect software, Zimmer India, Greenpeace International, Child Survival India, Alcatel mobiles to name a few.
An experience in all sectors of advertising - ATL, Integrated Marketing and Digital has made Rahul Chandra, a unique resource that any agency would love to possess. He has won some of the most prestigious awards in advertising during his tenure at Digitas and Bates. With 15+ years of experience, Rahul has worked for some of the biggest brands in the country, in almost every sector.
As the strategic head of Channel Digital the techno-creative arm of Channel PR he is responsible for end to end communication & strategy development. He has devised strategies for effective brand presence through category benchmarking, consumer understanding, and brand positioning strategy.
On the social and digital front he has devised digital strategies and generated creative ideas based on the strategy to execute successful digital and social media campaigns
Our Director Mumbai Branch handles new Business Development and Client Services she is an experienced marketing professional with over 18 plus years experience trained in India and experience in both India and US markets. Saumya has worked in FMCG, Hospitality, and Travel sectors during her career in marketing with companies like HLL, WYNDHAM, Choice Hotels, Hilton Worldwide, Vantage Hospitality handling Merchandising, Brand Development, Franchising, Brand Promotion, Brand Visibly and India Launch of Hospitality Brand in India .
Her career started in Marketing through HLL ( Kwality Walls ) in India. Her introduction to hospitality was through lending in Hospitality in North America, through a non-banking SBA commercial lender. She has stayed with the hospitality industry ever since.. She was involved with Marketing operations of Wyndham Brands (Days Inn) and several Choice brands, both of which are amongst the world's largest mid-market hotel franchise brands.
Ms. Mathur was in the top bracket of their heading New development for brands handling multiple states in her portfolio. She has been successful in heading Vantage Hospitality launch its brand in India. In India she actively grew Vantage Hospitality brand to four states while establishing her ties and with the MOT (Ministry Of Tourism ). She was one of the chief consultants in Tourism marketing promotion Projects (PPP model) taken up by Orrisa, Uttarakhand and Telangana Govt. Promoting Cultural, Buddhist & Business circuits devising marketing Strategy.
With her Strategic Marketing experience and her PG qualification in PR and Marketing and an MBA in Marketing from the University of Pennsylvania, she is involved with ChannelPR Client services and New Business Development working hand in hand for the client with the Media and PR Operations team, ensuring best results for clients.
Job Titles:
- Director of Operations for Channel PR
The Director of Operations for Channel PR has been a core Implementation and Operations person in her successful career as a PR person. A Media Relations expert, she has not only handled big names in Indian industry but also some very illustrious brands internationally like YALE University (US), London Metropolitan University, Diva Cachaca (Brazilian beverage), Greenpeace Foundation (International NGO for Climate Change).
As the operational leader in Channel PR she has been instrumental in successful implementation of the strategy to garner media advocacy for the use of RUTF across India, CMAM programmes and to brand Indian manufacturer NuFlower foods despite negative media sentiments initially. This is yet another example of her success in executing crucial PR campaigns in CPRC for clients such as Climate Summit Copenhagen 2009 by Greenpeace International and host of other leading NGOS worldwide, Alcatel mobiles, Zimmer India, Angelique International, BMJ Awards South Asia, Appu Ghar, Philanthrope, HDFC PMS-BCC Infrastructures, Nat Geo, Encyclopaedia Britannica, Airtel, Rajeev Gandhi Cancer Institute, Pacific Infra, Phoenix United malls, Great India Place, and Worlds of Wonder to name a few.
Working with such vivid clients across sectors has enabled her to effectively build strong understanding and relations with the Indian and international media. Before joining the prestigious Indian Institute of Mass Communications (IIMC), she also did Bachelor of Journalism and Mass Communication.