COMPOSITION - Key Persons


HILARY ALEXANDER

Job Titles:
  • Experienced Strategist and Writer
Ever since she was a little girl, Hilary has loved working with language and words, and it shows in everything she writes. She has nearly 30 years' experience as a business communicator, with a deep insight into the full spectrum of business communications. She has worked as a freelance copywriter and communication strategist in the UK and South Africa, and has a particular interest in working with clients whose work has the potential to make real, positive change in the world. When she's not wrangling words into great content, Hilary is writing novels, hiking up mountains and immersed in her role as programme co-ordinator for Great Girls Cape Town.

PATRICK MCKENNA

Job Titles:
  • Expert Writer
At 6ft 3in and born long after the war ended, Patrick quickly realised he would never fulfil his childhood ambitions of being a jockey or a WW2 Spitfire pilot. So he moved on to make the most of his talent as a freelance copywriter. He has been a freelance copywriter for nearly 40 years and has worked in Zimbabwe, South Africa and the UK. Clients choose to work with Patrick for his precise and concise copywriting. When he's not executing with precision, Patrick loves to take photographs, reflecting what he sees, with an eye for texture, colour and unexpected compositions.